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Essentials of Marketing

Gain a clear understanding of your markets and learn tactics to drive customer decisions with the Essentials of Marketing course from American Management Association. Discover modern techniques for analyzing markets, utilizing the 4 Ps of Marketing, and avoiding common marketing mistakes. Develop the right approach for your company's unique needs and excel in your marketing role.

  • Level All levels
  • Age 21 and older
  • Price $2,295
  • Location Live, interactive online classroom

Start Dates (2)

  • $2,295
  • Live, interactive online classroom
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  • Thu, Mar 07 at 10:00am - 6:00pm
  • Fri, Mar 08 at 10:00am - 5:30pm
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  • Mon, Jun 10 at 11:00am - 7:00pm
  • Tue, Jun 11 at 11:00am - 6:30pm
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Class Description

Description

What you'll learn in this marketing class:

As a business professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities, you’ll discover how to implement the right approach for your company’s unique needs.

How You Will Benefit:

  • Recognize the wide-ranging marketing roles and functions within different organizations
  • Apply modern techniques for conducting marketplace analysis
  • Utilize insightful marketing tactics to pinpoint why customers buy or don’t buy
  • Align the 4 Ps with your products, services, and customer wants

What You Will Cover:

  • Identifying your key marketing challenges
  • Defining crucial marketplace data and implementing market research
  • Understanding the components of each of the 4 Ps
  • Relating stages of the product lifecycle to marketing strategy
  • Conducting a product SWOT analysis
  • Positioning your organization’s product(s) and/or service(s) in the marketplace
  • Exploring different marketing communication vehicles and channels used for promotion
  • Developing a marketing plan for your organization

Who Should Attend:

  • Newly appointed marketers
  • Product, brand and advertising managers
  • Business professionals and executives who need a clearer understanding of marketing’s role in generating profits


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.

If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.

Please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at American Management Association (4)

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American Management Association

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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