Learn how to create a well-organized website that meets your professional goals
Having a well organized, professional website is a must if you want to sell your photography. Whether you are offering photography services, selling prints or promoting educational workshops, your website needs to be easy to navigate, informative and full of invitations to action.
This workshop will take you through the process of creating a website that meets your professional goals. Topics include:
- Platforms available and pros and cons of each
- Identifying business goals for your website
- Key components for your home page and throughout the site
- How potential clients find your site
- Differentiating yourself from the competition
- Calls to action for site visitors
- SEO basics
- To blog or not to blog?
- Scheduling and payment options to consider
We’ll review examples of other photographer websites and discuss the features and options that may be relevant to your own site.
Prerequisites: We strongly encourage you to register for the “Marketing Your Photography” workshop, where you will learn how to differentiate your business, identify your ideal clients, and other concepts that will be important in creating a successful website.
Note that this is NOT a “how to build your website.” We will not cover coding, design, or other technical aspects of website development. You should be comfortable working with DIY website platforms like Squarespace, Wix, etc., or have a designer that can build a site for you.
What to Bring
- PC
- Note-taking utensils – paper, pen/pencil (if you still use them)
Where to Meet
- From the comfort of your home, in front of your computer, using Zoom. Login Credentials will be sent after confirmed registration.
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
