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Search Engine Optimization and Marketing SEO

Pick up how to turn your website into a powerful driver of online visibility and customer growth. Look at essential methods for sharpening search performance, from keyword research and analytics to effective on-site and off-site tactics. Build practical insight into both paid and organic approaches that help your pages climb higher and reach the right audience.

  • All levels
  • 16 and older
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  • 4318 N Elston Ave, Chicago, IL
  • 3 hours

Express Checkout – $85

Wed. Dec 9, 2026, 6pm CT


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Class Description

Description

Transform your business website into a reliable source of qualified traffic by mastering Search Engine Optimization and the core principles of Search Engine Marketing. This course covers the major search engines along with practical training in Google Analytics, PageRank, back-linking strategies, human-edited directories, and keyword and key-phrase research for organic search campaigns. You will also gain working knowledge of the fundamentals of Google Ads (formerly AdWords) and AdSense.

Business owners and marketing professionals will learn how to make smart keyword selections that drive targeted site traffic, convert visitors into customers, and improve their competitive positioning in search results. You will explore both on-site and off-site SEO techniques and learn how to develop high-authority inbound links through partnerships, social bookmarking, social networking, and more.

This course is valuable for marketing professionals, online retailers, restaurant owners, artists, musicians, and anyone who wants to understand how search engine algorithms work and build top search rankings for their site.

Refund Policy

Registration Fee:

  • A non-refundable registration fee of $15.00 is charged per person each time a student registers for classes.

Class Credit Vouchers:

  • If you are forced to withdraw before the first class date, you must notify us at least 5 working days prior to the first class meeting, please contact us at [email protected] during regular business hours. Failure to do so will cancel any transaction.
  • Vouchers are issued only for amount of the class fee (less the non-refundable $15 reg. fee). The credit voucher is valid for nine months and must be used before the expiration date. After that it will no longer be valid.
  • The voucher is not redeemable for cash or goods and the original must be presented in person or by mail. (Photo copies are not valid.)
  • Important:
    • There are no class credit vouchers, transfers, refunds issued for one-session classes after the class meeting.
    • No refunds will be issued for classes which are postponed due to inclement weather or other circumstances beyond our control.

Class Transfers:

  • If you wish to transfer to another class or section within a class AFTER you have registered, you must notify us at least 5 working days prior to the first class meeting, please contact us at [email protected] during regular business hours.
  • Additional fees apply. A $15 transfer fee will be charged per person and it must be paid prior to starting the new class.

Schedule Changes:

  • The school reserves the right to change course locations, schedules and instructors when necessary.
  • Rain dates will be scheduled for outdoor classes postponed due to inclement weather conditions.
  • Prices subject to change without notice.

Course Cancellations:

  • Those classes with insufficient enrollment will be canceled prior to their starting date. Whenever possible, students will be notified.

Refund Policy:

  • No refunds will be given unless a class is canceled due to insufficient enrollment. Refunds will not be issued under any other circumstances. Allow 2-3 weeks.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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Discovery Center

The Discovery Center in Chicago is a well-established adult education program offering a variety of fun and stimulating classes taught by qualified instructors. With a focus on lifelong learning, there are no exams or grades, allowing individuals to learn at their own pace for personal enjoyment and growth.

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Discovery Center
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