Coaching Certificate Program

Develop the capabilities to become a visionary leader who cultivates trust and inspires action in challenging times. This dynamic course equips you with practical tools, proven methodologies, and evidence-based strategies for coaching team members toward excellence, particularly during periods of organizational change and uncertainty.

This hands-on program guides you from diagnosing performance obstacles to establishing supportive conditions for effective coaching and continuous improvement. You will learn proven feedback techniques, strategies for addressing challenging responses, and methods for navigating difficult coaching situations successfully.

Through self-assessment activities, role-playing exercises, and interactive practice, you will gain deeper awareness of your coaching habits, personal style preferences, and individual strengths. You will master innovative approaches to coaching that leverage assessment instruments, realistic scenario work, and skill-building activities.

Certificate Programs include supplementary post-course resources:

• On-demand skill reinforcement lessons
• Best practice technique refreshers
• Practical articles featuring actionable tips and strategies

How You Will Benefit:

• Develop into an ethical leader who serves as an inspiring role model
• Navigate difficult interpersonal situations with confidence and skill
• Cultivate genuine listening abilities and emotional intelligence
• Foster collaborative team dynamics and heightened engagement
• Become a coaching-oriented leader who drives high performance and accountability

What You Will Cover:

• Leadership fundamentals: why effective leaders function as coaches
• Distinctions between leader-based coaching and manager-based coaching
• Conducting a comprehensive leadership self-evaluation
• Employing the facilitative coaching methodology
• Developing emotional intelligence competencies in yourself and others
• Demonstrating ethical leadership practices and inspiring behaviors
• Cultivating organizational trust across all levels
• Adapting your communication approach when coaching diverse individuals
• Executing coaching conversations with skill and effectiveness
• Recognizing and leveraging your unique teaching style
• Implementing the AMA GUIDE Coaching Framework
• Experiencing firsthand what it means to be coached using the GUIDE approach
• Facilitating change processes successfully
• Coaching team dynamics: observing and leading group coaching sessions

Course Outline

Learning Objectives

• Explain Why Leaders Must Develop Coaching Expertise
• Become an Excellent Listener and Develop Intuitive Communication
• Establish a Trusting, High-Performing Team
• Illustrate the Two Phases of the Coaching Process
• Become a Coaching-Oriented Leader Who Enables Team Potential
• Apply the Four Communication Styles Appropriately
• Facilitate Effective Coaching Conversations Using Powerful Open-Ended Questions

Coaching and Leadership Foundations

• Define What Coaching Means in a Leadership Context
• Clarify the Differences Between Leadership Coaching and Management Coaching
• Recognize the Strategic Business Case for Coaching Investment
• Conduct a Preliminary Leadership Capability Assessment

Coaching as a Leadership Competency

• Understand the Foundational Elements of Coaching
• Study and Implement the Facilitative Coaching Methodology
• Appreciate the Connection Between People, Performance, and Organizational Process
• Strengthen Your Emotional Intelligence and Understanding of Others' EQ

Fundamental Coaching Skills

• Demonstrate Ethical and Inspiring Leadership Conduct
• Understand and Apply the Platinum Rule Principle
• Develop Trust-Based Working Relationships
• Master Active and Intuitive Listening Techniques
• Engage in Authentic, Meaningful Dialogue

Teaching and Adapting Your Style

• Strengthen Your Teaching Impact with Managers and Team Members
• Flex Your Style to Connect with Different Individuals

GUIDE: Assessing the Current Situation

• Study the Initial Three Components of the AMA GUIDE Coaching Framework
• Practice Applying the First Three Components of the Model
• Experience Being Coached Using the GUIDE Methodology

GUIDE: Supporting Organizational Change

• Master the Final Two Components of the GUIDE Coaching Framework
• Practice Implementing the Last Two Model Components
• Reflect on Performance and Identify Areas for Continued Development

Complete GUIDE Application and Team Coaching

• Practice a Complete GUIDE Coaching Cycle as Both Coach and Recipient
• Learn Best Practices for Coaching Teams and Groups
• Observe or Lead a Team Coaching Demonstration Session