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Introduction to Google Analytics

at General Assembly - Downtown

(2199)
Course Details
Price:
$60 8 seats
Start Date:

Tue, Nov 05, 6:30pm - 9:30pm

Location:
Downtown
125 Summer St 13th Fl
Btwn Lincoln St & Fitzgerald Surface Rd
Boston, Massachusetts 02110
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Important:
A computer will not be provided
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this google analytics training:

Google Analytics is an incredibly robust, free tool for measuring web traffic data. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways:
  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, and dashboards
  • Create automated alerts and scheduled reports
  • Learn to identify exceptions and surface actionable insights
  • Export data for further analysis in Excel
  • Design useful charts for sharing with colleagues or clients
Prereqs & Preparation
  • Laptops are recommended but not necessary.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Date Time Teacher # Sessions Price
6:30pm - 9:30pm TBD 1 $60

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General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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