Launch Your Fashion Label: Behind the Seams Masterclass from Concept to Creation

Developing a clothing line from concept to creation can be an intimidating and expensive process if you are new or unfamiliar with what you are doing. Mistakes can be costly and while knowledge is power, knowledge without application is deemed useless. Go into it confident and prepared in 2024. Now is your time to shine!

Join us live on Zoom for an exciting digitally customized event where you'll learn what it takes to breathe life into your fashion concepts and dreams! In this masterclass, we'll take you through the entire journey of creating your own fashion label and what it takes to break into the Industry from concept to creation. Whether you're a budding designer interested in creating a niche product, an entire collection or simply just passionate about fashion, this event is perfectly tailored for you!

During the masterclass, the Instructor will share their insider tips and tricks, revealing the secrets behind a successful fashion label. You'll gain valuable insights into the industry, including trend forecasting, design development, sourcing materials, costing, negotiations and production processes.

Get ready to dive into the world of fashion as we explore topics such as branding, marketing, and building a strong customer base. The speaker will also discuss the importance of sustainability and ethical practices in the fashion industry, helping you create a label that aligns with your values.

Don't miss this incredible opportunity to learn from a top industry professional and network with like-minded fashion enthusiasts on a similar path. We will be sharing valuable contacts. Whether you're looking to start your own label or simply enhance your fashion knowledge, this masterclass is the perfect stepping stone towards your success.

Concept, Research and Direction
We initiate with getting clarity on concept, mission, design philosophy, target customer, fit, price points, the brand's DNA, a unique selling proposition and any other info that is valuable.

Design and Development
Once direction is defined, we sit through a session of going over the next process. We highlight silhouettes in detail that are the best representation of your brand. Rough sketches and Specifications begin.

Sample Making -Protos
Patterns are the blueprint for your product. We discuss working with sample makers that are experts in their category that specializes in your product category to work on your project. We will Review this Process in depth and what steps are necessary.

Production, Grading and Marking
Production: We review the importance of selecting the right factory to the right product at the early stage of development. Not every factory can make every product category, and/or offer the same...

Merchandising and Marketing
Creating a balance of your collection is an integral part of the process. Buyers will be keen on a well-balanced cohesive presentation consisting of color, texture, variety in silhouettes, paired looks, and notable detail that fuses the collection as a whole. It is customary to usually have delivery dates. We then go over Sales, Showrooms and Public Relations. We discuss the right path for you.

About the instructor, Daniel Feld: Award Winning Designer and Consultant

Daniel Feld moved to New York to pursue a career in the fashion industry. There he trained at the Pratt Institute of Art and Design and the Fashion Institute of Technology. After beginning his career working with Donna Karan and Zac Posen, Daniel was eager to break out on his own. He quickly landed a spot on the Emmy award-winning show Project Runway, which led to a myriad of exciting opportunities including designing uniforms for the New York Yankees, promotional sci-fi ensembles for the Audi A-4 car launch, Burlesque, ballet ensembles, and customizing Country Music Awards performance pieces for Carrie Underwood and Taylor Swift. In that time, Daniel became a spokesperson for Brother International, speaking to young entrepreneurs at universities across the U.S. about the fashion industry. He later was a professor for university teaching He was also a fashion commentator for segments on KTLA and Good Day New York as well as an honorary judge for the famous FIT/Parsons Fashion Show. Feld went on to win GEN ART’s New Garde Grant with a capsule showcasing sculptural creations. widely received at Mercedes Benz New York Fashion Week . Most Recently he designed and created the recent touring looks for singer, Lizzo, Emmy award winning duo, For King and Country, Jake Wesley Rogers as well as Custom design for NBA athletes.

Daniel’s passionate interest in nature shaped his creative outlook, drawing inspiration from anything that captivated his attention. He celebrates these qualities as a form of artistic expression, displayed throughout his career. Additionally, Feld’s attention to the history of fashion provides him with a deeper understanding . Daniel’s background consists of some of fashion’s most prestigious houses, including Donna Karan, Calvin Klein, Reem Acra, Zac Posen, Naeem Khan, Amsala, and BCBG, as well as custom designing for an elite clientele and political figures. His designs have received attention from numerous celebrities including Gigi Hadid, Taylor Swift, Eva Longoria, Paris Hilton, Hailey Baldwin, Heather graham, and Mena Suvari to name a few, having many of his ground grazing designs grace the red carpet.

Additionally, Feld has consulted and launched numerous labels into the arena of success repeatedly selling out at luxury department stores and online retailers. His adaptability, understanding of various markets, first-class innovation and impeccable understanding of construction had led Feld to great opportunities.