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How to Start Your Fashion Company: E-Comm + Boutique


Course Details
$250 10 seats left
Start Date:

Sun, Jan 22, 1:00pm - 3:30pm Eastern Time

Live Online
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 10
System Requirements:

You will need a reliable Internet connection as well as a computer or device with which you can access your virtual class. We recommend you arrive to class 5-10 minutes early to ensure you're able to set up your device and connection.

Class Delivery:

This class will be held via Zoom unless otherwise specified.

Teacher: Michelle Alleyne

What you'll learn in this fashion business class:

We began as a fierce NYC boutique dressing countless A-listers. We sold our own line & innovative emerging designers' lines. In addition our instructor teaches at premier fashion institutions - Parsons, FIT, LIM, etc. Click here for bio.

Join us LIVE ON ZOOM as we provide FIRST HAND expertise taking you from concept to owning your own shop, online or physical! 

We conduct the How to Start Your Fashion Company: Design Your Line for how to design your own line.

ALWAYS current, you’ll learn:

Business Aspects:

1. Business Plan writing & start-up costs

2. How to set up legally, paperwork required

3. Securing and registering business name

4. How to raise enough $$ to start & exist

5. Pricing, markup & sales

Developing and Creating Your Online/Offline Shop:

1. EVERYTHING to successfully set up shop! 

2. Designing the best platform

3. Structuring user-friendly experience

4. Content creation & management

5. Manipulating SEO for traffic

6. Anti-theft, merchant account

7. How much inventory to buy


9. Lease negotiation

10. Survival tips!

Marketing, Sales, and Brand Identity:

1. Market Research to target customers

2. Brand Building & Trademarking

3. How to drive business to your shop

4. Leveraging PR & social media

5. Visual Merchandising & Imagery

2 1/2-hours - Thorough and intense, but fun to network, meet, and learn. SEE


    • NO recording devices permitted.  

    • Certificate of completion provided upon request.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Still have questions? Ask the community.

Refund Policy
Classes are non-refundable. Cancellations made at least 48 hours in advance of the class will be honored with a credit to reschedule the same class for a future session, valid for 60 days.  
Start Dates (1)
Start Date Time Teacher # Sessions Price
1:00pm - 3:30pm Eastern Time Michelle Alleyne 1 $250

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Questions about this class?
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Questions & Answers (6)

Get quick answers from CourseHorse and past students.

Question from Ellie O.
Is there any booklet offered to bring home to go over what it was learned in class, Since the class is only 2 1/2 hours and no recording device is allowed? I have ADHD and remembering everything taught in class will not be possible! Thanks
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Ellie! The school gives a resource guide of a helpful link they mention but they don't have a breakdown of what's covered. Students will have to take notes. Hope this helps.
Question from anonymous
Do they provide a course completion certificate?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! There is no certificate of completion for this class. Thanks!
Answer from M S.
Yes, there's a certificate of completion.
Show all 2 answers
Question from Sarah L.
Hi, is this good for a woman who is trying to open a boutique? Or more from someone looking to start a clothing line?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! This workshop is for starting a boutique whether Online or brick and mortar. The How to Start Your Fashion Company Clothing+Accessories ( is for designing a line. Hope this helps!
Question from Lynke K.
Do I need to bring a laptop?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi Lynke! You don't need to bring a laptop but you should be prepared to take notes.
Question from Diksha
What is the difference between this class “How to Start Your Fashion Company Clothing+Accessories” and “How to Start Your Fashion Company (E-Comm + Boutique)” in terms of material covered?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi Diksha! The boutique e comm is about setting up an online shop or brick & mortar. And the clothing and accessories class is about setting up your company if you are going to design a line of apparel or accessories.
Answer from Diksha
Does it make sense to take both if you’re planning an apparel line for e commerce?
Show all 2 answers
Question from Sana P.
when will this class be offered next?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Sana! We don't have any upcoming class dates for this aside from what's posted above. You can save the class to your wishlist so that you'd be notified when new class dates are up on the website. Thanks!
View all 6 questions

Reviews of Classes at M SHOP (202)

(202 Reviews)
How to Start Your Fashion Company: E-Comm + Boutique
Reviewed by Alexsandra D. on 5/28/2021
Loved the instructor who lead the class. Super knowledgeable with real first hand experience. Definitely got the wheels turning on how I’d like to approach my new endeavor. Highly recommend!
How to Start Your Fashion Company: E-Comm + Boutique
Reviewed by Anonymous on 7/29/2019
Michelle gave wonderful advice. The class was great, and I walked away with a wealth of information.
How to Start Your Fashion Company: E-Comm + Boutique
Reviewed by Nancy on 7/29/2019
Overall the class was great. Michelle is extremely knowledgeable and helpful. She was awesome at answering everyone's questions and being mindful of our expectations. My only suggestion is to change the room to a classroom setting with desks.
How to Start Your Fashion Company: E-Comm + Boutique
Reviewed by Argy K. on 4/1/2019
Michelle Alleyne was so knowledgeable, easy to relate to and provided more info than I expected!
How to Start Your Fashion Company: E-Comm + Boutique
Reviewed by Kanyakorn P. on 9/17/2018
Great class by Michelle. She is very knowledgeable and resourceful. Highly recommended!
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School: M SHOP


We’re a One Stop Shop to Help Start Your Fashion Company® & Grow it Globally, Sustainably.

We'll assist with every step from concept to customer. Pioneers of helping designers help themselves, our founder alone has numerous years experience in EVERY aspect of the fashion industry...

Read more about M SHOP

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