at M SHOP
You will need a reliable Internet connection as well as a computer or device with which you can access your virtual class. We recommend you arrive to class 5-10 minutes early to ensure you're able to set up your device and connection.
This class will be held via Zoom unless otherwise specified.
We began as a fierce NYC boutique dressing countless A-listers. We sold our own line & innovative emerging designers' lines. In addition our instructor teaches at premier fashion institutions - Parsons, FIT, LIM, etc. Click here for bio.
Join us LIVE ON ZOOM as we provide FIRST HAND expertise taking you from concept to owning your own shop, online or physical!
We conduct the How to Start Your Fashion Company: Design Your Line for how to design your own line.
ALWAYS current, you’ll learn:
1. Business Plan writing & start-up costs
2. How to set up legally, paperwork required
3. Securing and registering business name
4. How to raise enough $$ to start & exist
5. Pricing, markup & sales
Developing and Creating Your Online/Offline Shop:
1. EVERYTHING to successfully set up shop!
2. Designing the best platform
3. Structuring user-friendly experience
4. Content creation & management
5. Manipulating SEO for traffic
6. Anti-theft, merchant account
7. How much inventory to buy
8. LOCATION, LOCATION, LOCATION!
9. Lease negotiation
10. Survival tips!
Marketing, Sales, and Brand Identity:
1. Market Research to target customers
2. Brand Building & Trademarking
3. How to drive business to your shop
4. Leveraging PR & social media
5. Visual Merchandising & Imagery
2 1/2-hours - Thorough and intense, but fun to network, meet, and learn. SEE
• NO REFUNDS.
• NO recording devices permitted.
• Certificate of completion provided upon request.
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
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