Our boutique, founded in New York City, earned its reputation by dressing numerous celebrities and featuring both our own exclusive line and innovative collections from emerging designers. Our instructor brings extensive teaching experience from prestigious fashion institutions, including Parsons School of Design, the Fashion Institute of Technology, and the Laboratory Institute of Merchandising.
Join this live Zoom session to gain hands-on expertise in launching your own fashion business. This course guides you from the initial concept through the successful launch of your own shop, whether online or in a physical location.
For guidance on designing your own line, explore our companion course: How to Start Your Fashion Company: Design Your Line
Throughout this current and comprehensive course, you will develop knowledge across three critical areas:
Business Foundations:
- Writing a comprehensive business plan and calculating startup costs
- Legal business setup, required documentation, and compliance
- Securing and registering your business name
- Fundraising strategies and financial resources for launch and sustainability
- Pricing strategies, markup calculations, and sales management
Building Your Online and Brick-and-Mortar Shop:
- Complete setup and launch procedures for a successful storefront
- Platform selection and design optimization
- Creating an intuitive, user-friendly shopping experience
- Content creation, photography, and ongoing management
- Search engine optimization techniques for driving traffic
- Security measures, fraud prevention, and merchant account setup
- Inventory management and purchasing strategies
- Physical location selection, lease negotiation, and survival strategies
Marketing, Sales, and Brand Building:
- Market research and customer targeting strategies
- Brand development and trademark registration
- Customer acquisition and retail traffic generation
- Public relations and social media leverage
- Visual merchandising and product photography
Important Notes:
- No refunds permitted
- Recording devices are not allowed
- Certificate of completion provided upon request
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
