Successful Product Management

Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand.

In this powerful seminar, you’ll focus on strategy…product portfolio planning…key tasks of a product manager…understanding critical reports…and how to calculate break-even sales formulas. Then you’ll put it all together using a case study on product marketing plan development so you can prepare your marketing plan.

How WIll You Benefit

• Gain marketing savvy and use it to perform your job effectively
• Set priorities and manage the profitability of your products or serviceBuild effective working relationships with suppliers and with external and internal business partners
• Manage the financial aspects of product management
• Learn the key components of an effective business plan—and practice developing one

Who Should Attend

Product managers and brand marketers and directors, and those who interact with them.

Note: Attendees should have two years of marketing experience.

What you will cover:

• Benefits of the product management process
• Strategies and models for marketing success 
• The main tasks of a product manager 
• Key reports and relationships 
• How to manage new product or service development
• Prepare your marketing plan