Discover Classes. Earn Rewards.
Content Strategy 101 is unfortunately unavailable

Thankfully we have 141 other Digital Marketing Classes for you to choose from. Check our top choices below or see all classes for more options.

Content Strategy 101

at General Assembly - Online

(2566)
Course Details
Price:
$55
Start Date:

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!
If you're enrolled in an upcoming date, this simply means that date has now sold out.

Location:
Online
GA Washington D.C. (Remote Online)
Washington, District of Columbia
(Map)
Purchase Options
Save to WishList

8 people saved this class

Book Private Class
Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Kelly Aratoon

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this digital marketing course:

There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way.

Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals.

Learn the basics of content strategy in the context of digital strategy and content marketing. In this workshop, we’ll review and create documentation that serve as the foundation for digital projects with impactful messaging and good storytelling.

By exploring content strategy methodology--including content auditing, curation, governance, testing and optimization-- you’ll learn skills that will make you a valuable asset to digital agencies, publishers and content aggregators and creators.

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Map

Google Map

General Assembly

All classes at this location

Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.

Start Dates (0)

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!

Similar Classes

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 550 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Anonymous
Hi, I would like to know if this course is going to give me a certificate? Thanks.
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! Students will receive a certificate of completion after completing the course. Thanks.
Answer
Cancel

Reviews of Classes at General Assembly (2,551)

School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified DC educator.

Want to take this class?

Save to Wish List
Booking this class for a group? Find great private group events here

141 Top Choices

Virtual Digital Marketing

This class is temporarily being offered remotely.

at Carolyn Fraser - Virtual Learning via Zoom

Now more than ever, digital marketing is at the forefront of communications for businesses and people alike. Digital Marketing is no longer optional - it is the industry standard. Now is the time to educate yourself on how to promote and sell by leveraging online marketing tactics. This course will ignite your curiosity surrounding the fundamentals...

Saturday Oct 17th, 1pm - 3pm Eastern Time

SEO Copywriting Deal

SEO Copywriting

This class is temporarily being offered remotely.

at Learn to Succeed - Virtual Classroom

The Best income Source Requiring No Experience to Start! Do you want regular clicks on your Copy? Complete this course! You will learn how to become a successful Copywriter. For enjoying a prosperous career, Enroll in this copywriting course that will give you precise education!

Sunday Sep 27th, 2pm - 3:30pm Eastern Time

Now:
$47.60
Was:
$68

SEO Training for Startups & Beginners

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...

Thursday Oct 8th, 6pm - 9pm Eastern Time

Digital Marketing: Key Concepts and Metrics

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon...

Saturday Oct 10th, 2pm - 5pm Eastern Time

SEO Bootcamp

This class is temporarily being offered remotely.

at General Assembly - Online Online Classroom, Los Angeles, California 00000

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive...

Saturday Oct 10th, 9am - 2pm Pacific Time

Advanced Digital Marketing Bootcamp

This class is temporarily being offered remotely.

at General Assembly - Online Online Class Livestream, Chicago, Illinois 00000

In this interactive one day bootcamp, you'll learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of real world examples...

Saturday Sep 26th, 11am - 6pm Pacific Time

Facebook Advertising Bootcamp

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies.  You’ll also learn how to properly measure and optimize your campaigns...

Saturday Oct 10th, 12pm - 7pm Eastern Time

Advanced Digital Marketing Bootcamp

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

In this interactive one day bootcamp, you'll learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of videos, real world...

Saturday Sep 26th, 12pm - 7pm Eastern Time

Intro to Content Strategy

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business...

Saturday Oct 3rd, 2pm - 5pm Eastern Time

SEO Training for Startups & Beginners

This class is temporarily being offered remotely.

at General Assembly - Online Online Class Livestream, Online, Massachusetts 00000

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...

Thursday Oct 8th, 6pm - 9pm Eastern Time

Social Media Strategy Mapping

This class is temporarily being offered remotely.

at General Assembly - Online Online Class Livestream, Online, Massachusetts 00000

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media...

Saturday Nov 14th, 3pm - 6pm Eastern Time

Linkedin Marketing and Optimization for Consultants

This class is temporarily being offered remotely.

at General Assembly - Online Remote Online, Online, California 00000

Linkedin Marketing and Optimization for Consultants Workshop If you’re a consultant, LinkedIn is the platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of Social Media generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience -- without paying for...

Thursday Oct 1st, 10am - 1pm Pacific Time

Instagram Masterclass

This class is temporarily being offered remotely.

at General Assembly - Online Remote Online, Online, California 00000

Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how...

Monday Sep 28th, 3pm - 6pm Pacific Time

Instagram Masterclass

This class is temporarily being offered remotely.

at General Assembly - Online Remote Online , Denver, Colorado 00000

Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in 2020. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how to...

Monday Sep 28th, 4pm - 7pm Mountain Time

Instagram Master Workshop

This class is temporarily being offered remotely.

at General Assembly - Online Online Class Livestream, Chicago, Illinois 00000

Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how...

Monday Sep 28th, 5pm - 8pm Central Time

Instagram Master Workshop

This class is temporarily being offered remotely.

at General Assembly - Online Online Class, Houston, Texas 00000

Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how...

Monday Sep 28th, 5pm - 8pm Central Time

SEO Bootcamp (Virtual)

This class is temporarily being offered remotely.

at Noble Desktop - Virtual Classroom

Search Engine Optimization (SEO) is a critical marketing skill. It’s an essential part of any growing business and ensures your website ranks high on search engines for specific keywords. Good SEO not only grows your brand’s recognition but helps maintain its relevance in an increasingly competitive digital landscape. In this two-day bootcamp,...

Monday Sep 28th, 6pm - 9pm Eastern Time

  (4 sessions)
$650

4 sessions

Instagram Master Workshop

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how...

Monday Sep 28th, 6pm - 9pm Eastern Time

Intro to Content Strategy

This class is temporarily being offered remotely.

at General Assembly - Online Online Classroom, Los Angeles, California 00000

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business...

Saturday Oct 3rd, 11am - 2pm Pacific Time

Social Media Monitoring & Analytics: How, What, & Why

This class is temporarily being offered remotely.

at General Assembly - Online Remote Online , Denver, Colorado 00000

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence....

Monday Sep 28th, 7pm - 10pm Mountain Time

Loading...