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Marketing Classes
Houston
Learn how to create effective marketing strategies for your business in Houston with classes in digital marketing, social media marketing, and advertising.
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SEO for Beginners
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to...
Search Engine Optimization Remote Workshop
General Assembly @ Online Class, Houston, TX
This is a beginner's online class that teaches the basics of Search Engine Optimization. We will be discussing how to ensure that a website is search engine friendly, a brand has a strong digital footprint and consistency across the web, how important it is to have healthy online relationships, and how to track and analyze performance over time. Takeaways We will be going over the following: Up-to-date SEO best practices Industry Terminology...
Instagram Master Workshop
General Assembly @ Online Class, Houston, TX
Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing...
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Explore Digital Marketing Private Group Events
Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Digital Marketing Private Group Events
SEO Training for Startups & Beginners
General Assembly @ 1301 Fannin St, Houston, TX
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this workshop for: Entrepreneurs and Business Owners who would like to drive...
Digital Marketing: Key Concepts and Metrics
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...
What You Need to Know to Get Started in the Career
Full Course Title: Brand Management: What You Need to Know to Get Started in the Career Learn critical skills required for a Brand Manager and brand marketing careers. This course will provide critical skills and techniques necessary to develop, sustain and grow a brand, assess data, leverage information systems, develop strategies and brand plans. Whether a small brand with limited resources or a large brand defending its position as #1 in a...
Creating Video Content On A Budget
Are you new to video making or do you want to learn some new creative production tips? This introductory video class looks at essential video equipment as well as more advanced concepts. You will receive expert advice on techniques that can be applied to existing or future video projects. Online video is a must have for marketing. This class is ideal for any brands or businesses who want to improved their video production on a budget. Below are...
Digital Marketing Fundamentals
General Assembly @ 1301 Fannin St, Houston, TX
Get your bearings in the digital marketing landscape. This workshop will cover a wide range of digital marketing concepts including online branding and target demographics, email, pay-per-click, organic social media, paid social media, content marketing and more. We’ll also discuss topics that work online and offline including events, partnerships and references/referrals, and how they work into your digital marketing plan. You’ll walk away...
Developing The User Persona
General Assembly @ 1301 Fannin St, Houston, TX
Create captivating content, campaigns, products, and services to the specific needs, and behaviors of different groups. You may know your general audience, but do you know what their specific needs and interests are? What is the typical background of your ideal buyer? In order to get a full understanding of what makes your best customers interested, it's critical to develop detailed personas for your business. Overview: Interactive workshop to...
Getting Ready for Email Marketing for 2017
We will present a live, guided demonstration on the tools and features inside of Constant Contact's email marketing system. In this time-efficent, highly practical 2 hour session, you will learn the basics so you can get going with your own email marketing, including: Setting up your Constant Contact Account Creating an email campaign and editing a template Branding your emails with your logo, colors and photos Creating content that...
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Canva Design Workshop
Are you finding it difficult to create marketing material for your organization or business? If the answer is Yes, then we have the easy cost effective solution for your problem. Canva like a Pro workshop will help you create easy solutions to design and meet your marketing needs. You will learn how to create event flyers, social media posts and so much more. Don't miss out on the opportunity to take your marketing to the next level.
Business Metrics Fundamentals
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven...
Brand Strategy Workshop
Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...
Email Marketing Essentials
General Assembly @ Online Class, Houston, TX
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize...
Brand Storytelling: Creating a Powerful Story
Brand Storytelling: Creating a Powerful Story that Inspires Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story. A brand story with the right emotional appeal can transform a casual customer...
Facebook Advertising 101: Making Facebook Ads Pay
General Assembly @ Online Class, Houston, TX
Facebook Advertising is the hottest area of paid advertising available on the internet today. With targeting abilities that rival any other advertising platform, there exists no better way to get the word out about your business then with Facebook Advertising. This cutting edge course will teach you the secrets the pros use to make Facebook Advertising pay. You’ll learn why Facebook advertising is so valuable and the most important things you...
SharePoint 2013 PerformancePoint Services
Nicomp International-Houston IT Training
This three-day instructor-led course provides students with the necessary knowledge to work with PerformancePoint 2013 Service. The new and improved Business Intelligence Center is explored, and all the exciting new features within the SharePoint 2013 release are covered.Audience Course 55057: SharePoint 2013 PerformancePoint Services is designed for power users, business intelligence developers and IT professionals that will be involved with the...
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18 and older
Marketing Classes in Houston are rated 4.3 stars based on 2,642 verified reviews from actual CourseHorse.com purchasers.
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