Discover the Best Social Media Marketing Classes in Houston
Social media marketing involves using various social media platforms like Twitter, Facebook, Instagram, TikTok, LinkedIn, YouTube, and websites to promote products, services, events, or ideas. Its primary goal is to foster direct connections between businesses or brands and their target audience, enabling meaningful interactions and valuable feedback. The content used in social media marketing encompasses a wide range of formats, such as narrative videos, influencer testimonials, graphics, animations, interviews, email newsletters, customer experiences, and music. Social media trends change rapidly and businesses must have a strategy to keep up. Data analytics from social media platforms play a crucial role in helping marketers understand their audience by monitoring engagement, demographics, and identifying innovative approaches to engage them.
Maintaining an online presence enhances brand recognition and can boost sales. A significant portion of the population relies on social media for information, including business hours or updates on new products. This is where targeted ads and user analytics become pivotal in growing followers. Including social media marketing experience on one's resume can enhance career prospects in various fields, including graphic design, copywriting, content writing, sales, management, or communications. It can also help bring a social media marketer to the next level in their department.
Best Social Media Marketing Classes & Schools in Houston
Social Media Marketing Training | Level 1
headTrix, Inc
This social media marketing training course is for anyone looking to understand how to leverage social media. Social media is important tool for small businesses and Fortune 500 companies. It is here to stay and if you know how to use it, the benefits will flow endlessly. Facebook, Twitter, LinkedIn, You Tube, Blogs drive buzz and traffic to your company or product. This two-day course will cover the basics of social media marketing and help you gain the power to shape consumer conversations and amplify word-of-mouth chatter by implementing a social media strategy.
Prerequisites: Basic computer skills and file management on Windows or Mac
Duration: Two 7-hour sessions
Cost: $695
TikTok Marketing
Noble Desktop - Virtually Online
Learn the history of TikTok and its social impact while developing a successful social media strategy in this TikTok marketing class. In this course, you’ll learn how to create visual content that increases engagement, drives sales, gain a following and expand your reach. This one-day workshop closely examines one of the most popular content categories - video.
Prerequisites: There are no formal prerequisites for this class.
Duration: One 7-hour session.
Cost: $325
Social Media Beginners
Digital Workshop Center
This social media beginners class will teach you how to build a strategy for social media that fits your business. In addition, you will gain a strong understanding of how Social Media has changed the marketing world and how it can revitalize your business. Learn how to build a strategy to engage an audience, grow your community, and drive more inbound traffic to your website. If you’re new to social media this course is a great place to start. In addition, you will learn to increase awareness, create social media campaigns, build your brand, connect with your customers, grow customer loyalty, and more.
Prerequisites: You will need an Internet connection and administrator access on your computer or laptop.
Duration: Two 1.5-hour sessions
Cost: $159
YouTube Marketing
Noble Desktop - Virtually Online
This hands-on YouTube marketing class teaches you to use the platform to develop successful business content. Social media marketing is a powerful and essential digital marketing tool from understanding the landscape of social media to developing an effective strategy that will lead to the growth of your online presence. Successful social media marketing is increasingly crucial to a business’s positioning within the competitive marketplace. Students are introduced to current social media marketing trends and develop a marketing strategy that works for them.
This workshop is a comprehensive look at all aspects of video-based social media marketing.
Prerequisites: There are no formal class prerequisites
Duration: One 7-hour session
Cost: $325
Houston Industries That Use Social Media Marketing
The economy of Houston is based primarily on the energy industry, particularly oil. However, healthcare, biomedical research, and aerospace also constitute large sectors. There are 23 Fortune 500 companies in Houston. The biggest employers in Houston are Wal-Mart, Memorial Hermann Health System, H-E-B, The University of Texas MD Anderson Cancer Center, McDonald’s Corp, Houston Methodist, Kroger, United Airlines, Schlumberger, and Shell Oil Co. Every company needs social media marketing, whether it’s to give updates about new products, highlight stories about clients, or develop its brand voice.
ExxonMobil Corporation in Houston has a Social Media Manager who serves as a key member of the corporate communications team and works with employee communications, media relations, corporate advertising, and integrated communications to enhance and protect the reputation of ExxonMobil. They oversee ExxonMobil's market-specific channels and communities in order to maximize brand impact and improve experience. Actively manage the pulse of digital and social for ExxonMobil as it relates to corporate reputation and positioning
Social Media Marketing Jobs & Salaries in Houston
There are many social media marketing agencies in Houston that work with various clients throughout the area. Advertas is a marketing firm that specializes in marketing strategy, branding, and UX/UI design solutions for clients ranging from small firms to large companies in the fields of energy and business services. Versa Creative specializes in branding, web design, search engine optimization, and social media marketing. Adit is a full-service digital marketing agency. Its services are SEO, PPC, and web design. Additional areas of expertise include Google AdWords, social media marketing, reputation management, and e-commerce development.
According to the U.S. Bureau of Labor Statistics, Marketing Managers in the Houston area can make $76,000 to $198,000 annually. A Social Media Communications Specialist in Houston can make between $56,000 and $64,000. Social Media Marketing and Communications Manager develops and implements the organization's social media strategy, maintains online content that attracts attention and establishes relationships with bloggers.
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