Discover the Best Digital Marketing Classes in Houston
Digital marketing was developed right after the inception of the Internet. It relies on several of the same principles as traditional marketing and is focused on the conversion of potential customers to happy consumers.
Utilizing digital channels, digital marketing allows companies to advertise products and services to customers on the Internet. There are eight types of digital marketing: search engine optimization (SEO), pay-per-click, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing. Each of these has become vitally important for consumer engagement and sales across a wide range of industries.
Digital marketing is unique in its ever-changing, dynamic process. Customers that previously couldn’t interact with businesses now have the option of two-way communication emails, texts, articles, and social media platforms. Just think about how many businesses you interact with online on a daily basis. Liking posts, leaving comments, and clicking links can only be done through digital marketing tactics.
A savvy way to leverage the amount of time people spend on screens (like phones and laptops), digital marketing is now an essential part of any business’s marketing strategy.
Best Digital Marketing Classes & Schools in Houston
Internet Marketing and SEO: Beyond the Basics is hosted by the UH Small Business Development Center in Midtown. Led by an internet marketing expert, this class will teach you the best strategies and techniques for creating an online presence. You’ll learn the essentials for blogging, how to select powerful keywords to leverage your business through SEO, tips for using social media as a supplement to your SEO, how to write impactful articles, and how to use the powerful tool of localization.
The UH Small Business Center also offers Getting Started with Internet Marketing and SEO which will focus on five critical areas of learning. Students will study domain ownership, beginner aspects, the “science” behind real SEO practices, and how search engines work. You’ll also dive deep into SEO, learning important terminology, meta tags, keyword density, research tools, and how to select keywords and key terms. The class goes on to over the basics of social media, links, blogs, and websites, so that you can gain a big-picture understanding of digital marketing.
Noble Desktop, a live online tech education provider, offers a Digital Marketing Certificate program for students looking to learn all of the major concepts associated with online advertising. In addition to learning how to make sense of things like SEO and paid search advertising, students will learn how to devise and execute online marketing strategies, utilize data collection and business intelligence applications, and take advantage of social media platforms. Since this is a career-focused training program, all of the lessons are practical examples of real-world marketing problems and the exercises are hands-on lessons designed to give students access to applicable real-world skills. In addition, all students will receive one-on-one career mentorship assistance to help them be prepared for going onto the job market.
NoblProg, located in downtown Houston, offers a variety of digital marketing courses. Their social media course will focus on the main advantages of social media over traditional communication channels, how best to market to your audiences, and the basic must-have skills for today’s most popular social media platforms. You’ll also learn how to use analytic tools as a way to monitor the success of your campaigns. This course typically takes seven hours and can be done in one day or over the course of multiple days.
The Power of Email Marketing for Business Growth is hosted by Springboard Ventures in the Briarforest area. This class will cover the step-by-step process of effective email marketing which includes growing a healthy list, creating engaging content, customizing mobile-friendly templates that match your brand, getting your emails opened, and tracking your results. Your laptop isn’t needed for this class but you’re welcome to bring it for note-taking.
The Houston School of Advertising offers SEO for Dum Dums: The Science of Leads led by industry expert and Chief Strategist at Optidge, Danny Gavin. Designed to help you optimize your content, students will learn what SEO is, why it's important, what tools they should be using, how to select keywords, and how their writing should be geared towards it.
Houston Industries That Use Digital Marketing
According to the Greater Houston Partnership, Houston’s top industries include aerospace and aviation, digital technology, energy, and life and biotechnology. The fourth most populous city in the nation, Houston is primed with plenty of industries that benefit from leveraging digital marketing strategies.
Houston has long been a pioneering hub for aerospace and aviation and is currently home to over 500 companies and institutions involved in aircraft or space vehicle manufacturing, research, and technology, or other air transportation support activities. From the NASA Johnson Space Center to the SpaceCom conference held every year, Houston is home to all things flight related. Creating a trusted, reliable, and consistent brand is key to maintaining relationships between companies like aerospace manufacturers and NASA, making digital marketing a highly sought-after skill set.
Notable employers in the digital technology space include Amazon, IBM, Microsoft, and Oracle. Houston is currently experiencing a substantial increase in innovation incubators and start-ups, so there are ample companies within this industry, each of which needs to be marketed to both individual consumers and other businesses in the appropriate ways. From developing their brand voice to writing content for their websites, email campaigns, and social media platforms, they all require the specific expertise of a digital marketing specialist.
The energy capital of the world, Houston is home to over 4,700 energy-related firms that employ over 230,000 people. What’s one thing that renewable energy and the oil and gas industry have in common? They both rely on expert advertising and content to communicate their mission and importance to the average consumer. Most customers these days are highly educated and well-informed on issues involving politics and the environment. Digital marketing allows these energy companies to get to know their consumers better, understand the way they think, and interact with them in ways that foster and encourage retention.
Life sciences and health care are another top industry in Houston. Home to the largest medical complex in the world, the Texas Medical Center, this industry employs nearly 400,000 people in the area. Digital marketing within the healthcare industry consists of strategies and practices that drive patient attraction, acquisition, and retention. These strategies can include standard digital outreach and messaging across various channels like email, SMS, social, and search.
Digital Marketing Jobs & Salaries in Houston
Are you looking for a career in digital marketing in Houston? A variety of job titles and career opportunities fall under the digital marketing umbrella, each of which can require specific levels of experience and provide varying levels of compensation. Keep reading for a list of the most common careers within digital marketing, as well as the going rates for these roles in the city of Houston.
Social media manager is an essential position for any company that interacts directly with their consumers. According to Robert Half, a beginner can make $65,000, a mid-level can make $81,000, and a senior social media manager can earn as much as $100,000 in the city of Houston.
Another potential career path is to become a content marketing manager. According to the Content Marketing Institute, 73 percent of B2B marketers and 70 percent of B2C marketers use content marketing as part of their overall marketing strategy, so there is a steady demand for these roles across a variety of industries. You can expect to earn around $77,000, with the potential to make six figures in a more senior role.
An email marketing manager is similar to a content marketing manager, just with a tighter focus. People in this position work solely on email touchpoints and can earn around $70,000 when starting out, with the potential of $100,000 after you’ve gained several years of experience. Email marketing managers plan and implement email campaigns while also managing subscriber databases, improving retention, and analyzing campaign performance.
A paid search manager is in charge of implementing a pay-per-click campaign for an organization or company. Entry-level salaries for this role start around $62,000 in Houston but top companies are currently offering anywhere from $85,000-$100,000. A paid search manager does more than just make ads; they are responsible for updating bids, adding or removing keywords, and monitoring profitability. They also have an invested interest in performance, run tests, and often partner with other stakeholders in digital marketing, content development, and sales.
An SEO manager is essential for any digitally-minded company. Their goal is to convert visitors into customers and increase click-through rates by considering all aspects of a web search. They provide strategies that help to attract visitors who will need a particular service. These positions range from $85,000-90,000 per year but can make substantially more with several years of experience.