Marketing Classes San Diego

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Understanding the Buyer Journey

General Assembly

The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s marketing all brands indeed produced content. However, the priorities on content production and distribution looked more like an "upside down funnel”. Which is exactly the opposite of what the buyer’s journey looks like. But how does the...

All levels 18 and older

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SEO for Beginners

General Assembly @ Remote Online, Online, CA

Search engine optimization (SEO) is about improving the visibility of a website in “organic” (non-paid) search engine results. This no nonsense introduction will pull back the veil and unmask this mysterious thing called SEO, helping you to understand and start using it. You will be able to start improving your website’s rankings in the search engines. You’ll learn why your website needs SEO, what are the most important things you need...

Beginner 18 and older

$99

Explore Digital Marketing Private Group Events

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Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more

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LinkedIn Marketing and Optimization for Consultants

General Assembly @ Remote Online, Online, CA

If you’re a consultant, LinkedIn is the platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of Social Media generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience -- without paying for ads -- learning how to effectively leverage this platform could be vital to scaling your company. During this class, you’ll discover how to effectively utilize...

All levels 18 and older

Want to be notified when this class adds more dates?

$99

Want to be notified when this class adds more dates?

Developing The User Persona

General Assembly @ Remote Online, Online, CA

Create captivating content, campaigns, products, and services to the specific needs, and behaviors of different groups. You may know your general audience, but do you know what their specific needs and interests are? What is the typical background of your ideal buyer? In order to get a full understanding of what makes your best customers interested, it's critical to develop detailed personas for your business. Interactive workshop to creating a...

All levels 18 and older

$25