Discover the Best Digital Marketing Classes in San Diego
Invented shortly after the creation of the internet, digital marketing is the strategy of leveraging digital channels (like websites, social media, search engine optimization, and email) to market products and services to customers. It utilizes several principles from traditional marketing with the same focus on converting potential customers into consumers.
There are eight types of digital marketing: search engine optimization (SEO), pay-per-click, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing. Each is essential to effective consumer engagement in both business-to-business and direct-to-customer lines of sales.
Digital marketing is an ever-changing, dynamic process. You can't interact with a billboard or print ad, but you can engage in two-way communication with a business through the use of online resources. Think of how many businesses you interact with in your inbox or on social media platforms. Liking posts, leaving comments, and clicking links can only be done through digital marketing tactics.
Best Digital Marketing Classes & Schools in San Diego
There currently aren’t any in-person digital marketing classes available in San Diego, but you could try your hand at one of the online course options. Listed below are just a few of the virtual classes offered, but remember to check the CourseHorse website often as new classes (both in-person and online) are added frequently.
El Camino College offers an online digital marketing program that’s designed to help prepare you for an entry-level role within the industry. This class boasts a project-based curriculum that focuses on marketing theory, critical thinking skills, and practical experience. Over the course of 16 weeks, you’ll cover topics like branding, market research, digital advertising, advertising strategy, and competitor analysis. This course includes lessons on organic and paid media, as well.
Noble Desktop hosts Facebook Marketing Bootcamp that takes an in-depth look at all aspects of marketing on the Meta platform. Students will learn to develop a successful marketing strategy and create visual content that increases engagement and drives sales. You’ll also learn how to gain and expand your following and use paid advertising for increased engagement and profit.
Noble Desktop also has several other courses, like TikTok Marketing and YouTube Marketing. All of their classes are held live with an expert instructor and students will be sent additional information about how to log in and what’s needed for class once they register.
The Digital Workshop Center hosts Digital Marketing Strategy that examines the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to successfully propel your career forward. This class includes 14 hours of classroom training, all your professional textbooks and materials, download materials with practice data files, and one month of technical support. You’ll receive an official certificate of completion at the end of this course that you can add to your resume.
San Diego Industries That Use Digital Marketing
Sunny San Diego boasts four main industries: international trade, manufacturing, military, and tourism. These four sectors are the backbone of San Diego’s economy and help to make it a great place to live and work.
Occupying a strategic location in the United States along the southern Pacific coast, San Diego sits along the US-Mexico border and is a hub of cultural diversity. San Diego and Tijuana create the largest metropolitan area on the U.S. border, making it an ideal area for taking advantage of the North American Free Trade Agreement (NAFTA). International businesses have the tricky responsibility of working cross-culturally, so a team of digital marketers with an international relations mindset is essential.
Manufacturing in San Diego includes many industries like defense, aerospace, shipbuilding and repair, medical devices, craft brewing, and sports and active lifestyle industries. San Diego is also a hub for advanced manufacturing companies, with more than 4,397 manufacturing establishments currently supporting more than 94,997 jobs. Digital marketers help to raise awareness for manufacturers while bridging the gap between the innovative companies that think up the products and the places that bring those dreams to life.
San Diego is the number one city in the world when it comes to the concentration of military and defense assets, and also boasts the largest federal military workforce in the country. Digital marketing can help bolster recruitment efforts, improve the public’s perception of the military, and assist in connecting the military with private sector contractors and companies.
Last but certainly not least is tourism. Known for its idyllic weather, stunning beaches, and scenic drives, San Diego is a must-see destination for both domestic and international travelers. Every hotel, museum, and tour service relies on digital marketers to help get the word out about their business and why tourists should choose them above all their competitors. Digital marketers help to communicate the value of these services or products through email marketing, social media campaigns, SEO rankings, and articles and blogs.
Digital Marketing Jobs & Salaries in San Diego
Are you looking for a career in digital marketing in Houston? A variety of job titles and career opportunities fall under the digital marketing umbrella, each of which can require specific levels of experience and provide varying levels of compensation. Keep reading for a list of the most common careers within digital marketing, as well as the going rates for these roles in the city of San Diego.
Social media manager is an essential position for any company that interacts directly with their consumers. Salaries for this position can have a wide range, with those new to the field making around $50,000 while top-tier candidates with years of experience can land jobs making around $90,000.
Another potential career path is to become a content marketing manager. According to the Content Marketing Institute, 73 percent of B2B marketers and 70 percent of B2C marketers use content marketing as part of their overall marketing strategy, so there is a steady demand for these roles across a variety of industries. You can expect to earn between $70,000-$110,000 depending on your level of expertise.
An email marketing manager is similar to a content marketing manager, just with a tighter focus. People in this position work solely on email touchpoints and can earn around $68,000 when starting out, with the potential of $115,000 after you’ve gained several years of experience. Email marketing managers plan and implement email campaigns while also managing subscriber databases, improving retention, and analyzing campaign performance.
A paid search manager is in charge of implementing a pay-per-click campaign for an organization or company. A paid search manager is responsible for updating bids, adding or removing keywords, and monitoring profitability. They also have an invested interest in performance, run tests, and often partner with other stakeholders in digital marketing, content development, and sales. Entry-level salaries for this role start around $62,000 but top companies are currently offering anywhere from $70,000-$100,000.
An SEO manager is essential for any digitally-minded company. Their goal is to convert visitors into customers and increase click-through rates by considering all aspects of a web search. These positions range from $73,000-$130,000 per year but can make substantially more with several years of experience.
