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Harvard Division of Continuing Education @ 1 Brattle Square, Cambridge, MA
As new digital technologies continue to reshape the competitive landscape, marketers are challenged to stay informed, adapt, and make strategic decisions in a space that’s constantly evolving. This new five-day program delivers the proven frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy that achieves your business objectives. From day one, you will engage in hands-on exercises...
Harvard Division of Continuing Education @ 1 Brattle Square, Cambridge, MA
Great salespeople are critical to the performance of an organization. But its success depends on its sales managers and their capabilities to effectively set goals, objectives, and priorities that align with the larger firm. In this intensive Strategic Sales Management program, you will explore characteristics of exceptional sales leadership, and learn how you can boost organizational success through your role as a sales manager in both business-to-business...
Harvard Division of Continuing Education @ 1 Brattle Square, Cambridge, MA
The explosion in social and digital media, and the proliferation of mobile devices and applications have revolutionized the way companies communicate with customers, build relationships, conduct business, and stay on top of changing market dynamics. It’s an exciting time to be a marketer, but the challenges are much more complex. This two-day program will help decision makers in both marketing and non-marketing roles build a solid foundation...
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