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Branding Training Boston

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Learn the art of branding in Boston and discover how to create a strong and memorable brand identity that resonates with your target audience, through courses in brand strategy, brand positioning, and brand management.

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Brand Strategy Workshop

General Assembly @ Online Class Livestream, Online, MA

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...

(2637) Beginner 18 and older

Brand You: How to Promote Yourself Authentically

General Assembly

What you say is just as powerful as your actions. Learn how to confidently articulate your expertise and use qualifiers so people listen. Whether you are looking to progress within your company, get noticed in your department, be considered for broad opportunities or be taken seriously as an expert in the wider industry, people need to know what you're good at and what makes you different from others saying the same thing. In this workshop, the...

(2637) All levels 18 and older

Branding Fundamentals

General Assembly @ Online Class Livestream, Online, MA

Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money. As with all things marketing, branding is all about the customer journey. Participants in this session will take a journey of their own:...

(2637) Beginner 18 and older
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Brand Storytelling: Creating a Powerful Story

General Assembly @ Online Class Livestream, Online, MA

Brand Storytelling: Creating a Powerful Story that Inspires “Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start...

(2637) All levels 18 and older

Personal Branding Workshop

General Assembly

Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...

(2637) All levels 18 and older
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