Marketing 101: The Essentials

You’ll complete two solid hours, hands-on creating effective marketing solutions for your business in a small group of no more than three like-minded entrepreneurs. Each session is conducted by award winning marketing executive, Val Holwerda. Also included is an hour-long, one-to-one personalized follow-up session with Val. Marketing 101: The Essentials will provide an overview of your marketing strategy and leave you with a surefooted path to results. Importantly, you’ll learn how to make marketing decisions that work for your company – everlastingly!

What’s Different?

• IT IS INTERACTIVE - NO YAWNING THROUGH A LECTURE: You speak, you are heard. You focus on your business with a small group of like-minded entrepreneurs. It is immediately responsive.
• SMALL IN SIZE - NO MORE THAN THREE PARTICIPANTS: One-on-one interaction, one-on-one attention and in-the-moment feedback. Entrepreneurship can be solitary. Here is an instant support system.
• A RESIDENT EXPERT AND PERSONAL FOLLOW UP: Val personally facilitates every workshop and included after the workshop is a one-on-one individual  meeting with her that will further help focus your marketing.  

Further benefit - Included is your personal,  one-hour follow up session with award-winning marketing expert Val Holwerda.

Gaining an understanding of the ‘big picture’, this workshop puts you in the driver’s seat,  preparing you to make your own significant marketing decisions.

Start By Creating Your Own Custom Marketing Tools

You’ll produce real, workable documents. And what you don’t finish during the workshop, you’ll be given step-by-step guidance, allowing you to further develop these tools on your own. Plus a personal meeting with Val is included.

• An understanding of marketing plans;
• A start on your own marketing and media plans;
• The ability to begin automating your marketing;
• Customer analysis tools;
• Media evaluation techniques;
• An extraordinarily simple guide for budgeting;
• A positioning statement to keep you on track.

Work On These Marketing Basics

1. A strong start to a customized MARKETING plan, as well as a good understanding of how you can fulfill your plan for the year.
2. A strong start to a customized ADVERTISING plan, including budgeting and timing advice, and an understanding of it’s execution for the year;
3. A consideration of marketing methods that will work for your business — including traditional and digital marketing as well as social media.
4. Insight into using data to make future marketing and media decisions for the rest of the year.

Growing your business together

Marketing 101: The Essentials is a simple and essential workshop that is personalized to your business - NO generic solutions. Marketing 101 is tailored to your needs. Marketing 101 is actionable, ensuring that your marketing plan can be implemented. It is individualized. Your results will be, too.

• PERSONALIZED: Marketing 101 is tailored to your company. You’ll gain access to the tools you need. You won’t waste money on ideas and services that do nothing for your bottom line;
• ACCESS TO DEEP KNOWLEDGE BASE: Through this workshop, you’ll tap into a broad, deep knowledge base. Work with a marketing pro and listen to other entrepreneurs. Learn and grow together;
• ACCOUNTABILITY: You’ll receive one-on-one attention. The support of a small group ensures that your ideas will be valued and respected;
• IDEA INCUBATOR: Everyone needs an editor, an assistant, a friend—someone who can offer perspective, organize, and prioritize. Diverse talents spark new ideas;
• BUILD YOUR TRIBE: Owning a small business can be a solitary task. Using this workshop, you’ll get to the point faster than if you were working alone;
• PUT YOUR MARKETING ON AUTOPILOT: As your business grows, you’ll almost be able to put your marketing program on autopilot with a blueprint for plan management.