Digital Marketing Strategy

As new digital technologies continue to reshape the competitive landscape, marketers are challenged to stay informed, adapt, and make strategic decisions in a space that’s constantly evolving.

This new five-day program delivers the proven frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy that achieves your business objectives. From day one, you will engage in hands-on exercises that help you build buyer and influencer personas, capture and measure critical data, communicate more effectively, and drive deeper customer loyalty and market share.

Program Benefits

• Develop the skills to build an actionable digital strategy that aligns with your business goals
• Examine how companies use different strategies to reach specific target audiences
• Acquire a proven digital media framework that you can immediately implement
• Identify the best way for your company to determine return on investment (ROI)
• Build buyer and influencer personas based on analyzing market research
• Discuss digital media challenges and learn from peers who face similar issues
• Expand your professional and personal digital networks

Topics Covered

• Broadening your understanding of the complete customer journey 
• Delving into the fundamentals of diverse social media strategies 
• Understanding the importance of inbound marketing 
• Selecting the right resources for managing digital media
• Exploring search engine marketing (SEM) and search engine optimization (SEO)
• Understanding the risks of social media—responding to complaints, criticism, and crises
• Determining the metrics of your business goals and building ROI into your media strategy
• Making informed decisions about where to spend on digital—from social platforms to content to paid digital ads
• Building and supporting digital communities
• Considering next steps for you and your company

Who Should Enroll
This intensive new program is ideal for those who are looking to understand the big picture of building and executing a digital media strategy. Students should be familiar with the various social media platforms, and have the ability to understand how business strategy applies to these digital marketing and media tools. This program is a variation of our previously offered Introduction to Digital Marketing, Social Media Marketing: Advanced Strategies and Tactics, and Advanced Digital Marketing: Media Strategy and Planning. If you have already taken any of these programs, we encourage to consider one of our other offerings.

Curriculum
Master the skills you need to build and execute a digital media strategy that meets your business goals. This intensive new program delivers the frameworks and foundational tools you need to connect with customers, drive customer loyalty, and adapt your strategy to new technologies.