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Corporate strategy execution depends upon developing and implementing the best solution in the workplace. Success factors however, rely upon basing the solution on the right requirements, drawn from a sound and robust Business Case. A well crafted business case document outlines the rationale for undertaking a business project. It should be a formal,...

Business storytelling is so much more than the 'About' page on your website and your company manifesto. Powerful business storytelling taps seamlessly and effectively into all the many 'touchpoints' of running a business: website, newsletter, social media, press, customer service, order processing, etc...  The good news is that it doesn't have...

Do you struggle to write web pages, emails, blogs and other digital copy that capture and hold attention? Are you having trouble convincing online visitors and leads to say “Yes!” at the final step? Well here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy...

The Narrative Scriptwriting class walks students through the process of scriptwriting. Students are taught basic story-telling and dramatic principles, writing a treatment, scene structure, different avenues and genres, and writing a script. The Narrative Scriptwriting class also introduces students to Celtx, a free program that can be used for Scriptwriting,...

Are you a budding travel writing enthusiast? Then this class is for you. This workshop will cover the elements of travel writing, including pre-trip research, using on-location experience to find an angle, telling the story, and engaging an audience. It will also include tips on how to leverage the learnings of this class in the current global crisis...

Have you always wanted to start a blog, or do you have one that needs some direction? This class will provide you with a toolkit to create, maintain, promote, and drive traffic to your blog. You will get tips for which blogging platforms and content management systems to use, what kind of layout and content works best for online audiences, how to...

Blogging is an easy way to convey a story or share ideas. Blogs provide in-depth information while social media posts provide snippets of information. In this interactive, hands-on class, you'll learn to create a WordPress blog from scratch and optimize your blog with keywords, headlines, meta-descriptions, images and links to help increase your search...

During this Workshop, you will learn how Design Thinking principles can be applied to write a more authentic story in 5 Minutes. At the conclusion of each 5 Minute Story Writing session, you will connect with other attendees to share your newly minted stories and trade feedback. Our goal over for the duration of this workshop is to apply and encourage...

Blogging is an essential part of every company's digital marketing toolkit. Blogs provide in-depth information while social media posts provide snippets of information. In this interactive, hands-on class, you'll learn to create a WordPress blog from scratch, you'll optimize your blog with keywords, tags and meta-descriptions to help increase your...

This three-day instructor led Microsoft SQL Server 2016 Training Course is about writing TSQL queries for the purpose of database reporting, analysis, and business intelligence. Specifically, this Microsoft SQL Server 2016 Training Course presents TSQL within the context of data analysis Â?Â? in other words, making meaning from the data rather than...

In three hours, gain a basic introduction to blogging and complete the following tasks: sign up for a practice blog, create your first post, and become familiar with customizable features. Students new to blogging usually come with a purpose for a potential blog, but want to see a hands-on, step-by-step instruction.  For those who are...

Stories lay on top of everything else in your life. From the time you are born, you are absorbing information from the people and places around you. From there, you get to decide what stays and what goes. In this workshop, we'll work together to uncover the driving force behind your story, re-frame 'dead-end' narratives, and communicate your purpose...

Whether you’re a designer, a developer, or an entrepreneur who’s looking to get your own company off the ground, knowing how to efficiently lead a team and complete a project is an essential element of success. In this workshop, you’ll get an introduction to the project management processes that can help maximize your team’s performance. You’ll...

Do you want to write better copy for your brand? This workshop will help you to deconstruct your own copywriting and brand narratives that are holding back your business, marketing campaigns, and branding. With interactive discussions, group exercises, and real-time feedback from the instructor, students will develop their own brand copywriting narrative,...

Whether you’re a designer, a developer, or an entrepreneur who’s looking to get your own company off the ground, knowing how to effectively lead a team and complete a project is an essential element of success. This Project Management Bootcamp reviews the fundamentals and skills of project management. This class is a good place to start within...