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Entrepreneurship Courses in Boston, MA

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Entrepreneurship Courses Coming up in Boston

36 classes have spots left

Javascript Development

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

This is a 10-week part-time course.   Skills & Tools Learn to code in JavaScript, the native language of the web used by developers the world over. Production Standard Build a single-page web app that persists user data and connects to services like Twitter and Facebook via APIs. The Big Picture Learn the fundamentals of object-oriented...

Tuesday Feb 4th, 6:30pm - 9:30pm

  (20 sessions)
$3,950

20 sessions

Introduction to Google Analytics

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Google Analytics is an incredibly robust, free tool for measuring web traffic data. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’...

Monday Feb 24th, 6:30pm - 9:30pm

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Introduction to SEO

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying...

Tuesday Nov 26th, 6:30pm - 9:30pm

Presentation Skills and Public Speaking

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Everyone can master the art of public speaking and easily leverage the secrets the best speakers in the world to elevate your public speaking performance, forget the fear, and learn to love the spotlight. Public speaking is the most common #1 phobia in today's society, and at the same time, our abilities to strongly represent ourselves are becoming...

Friday Dec 20th, 10am - 2:30pm

Social Media Strategy Mapping

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy...

Tuesday Dec 17th, 6:30pm - 9:30pm

How to Use Storytelling for Personal Branding & Success

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Full Course Name: How to Use Storytelling for Personal Branding and Career Success Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends...

Monday Nov 25th, 6:30pm - 8:30pm

Customer Journey Mapping

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that...

Thursday Dec 5th, 2:30pm - 5:30pm

Brand Strategy Workshop

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

What is a brand? What makes one brand better or stronger than another? How and why does branding work? This workshop starts to answer those questions by providing an overview of brand strategy (brand positioning, architecture, naming, and logo design). After the workshop, you’ll understand some of the concepts, strategies, and tactics that brand...

Thursday Nov 21st, 6:30pm - 8:30pm

Social Media Monitoring & Analytics: How, What, & Why

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence....

Tuesday Dec 3rd, 6:30pm - 9:30pm

Facebook Advertising 101: Making Facebook Ads Pay

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Facebook Advertising is the hottest area of paid advertising available on the internet today. With targeting abilities that rival any other advertising platform, there exists no better way to get the word out about your business then with Facebook Advertising. This cutting edge course will teach you the secrets the pros use to make Facebook Advertising...

Saturday Nov 23rd, 10am - 1pm

How to Become a Confident Communicator

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Being a confident communicator is not just the way you act, talk, and look. It’s a habitual way of thinking and reacting to various life situations. In this class, you'll learn how to become an engaging and influential leader and learn the communication tools you need to effectively share your ideas. You'll learn how to break down the barriers,...

Wednesday Dec 4th, 6:30pm - 8:30pm

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Digital Marketing Bootcamp

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency?  Do you work for a small company or a start-up, and handle all things...

Saturday Nov 30th, 10am - 4pm

How to Be an Effective Manager

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Due to the fast pace of change today, many managers face numerous new challenges and responsibilities and are constantly adapting to various personalities, levels of experience and knowledge bases.  In this workshop, you’ll learn crucial skills and apply tools for goal setting, delegation, performance management, effective communication, leadership,...

Monday Dec 9th, 6:30pm - 9:30pm

Email Marketing Essentials

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy,...

Thursday Dec 12th, 6:30pm - 8:30pm

Social Media Bootcamp

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic...

Friday Dec 13th, 10am - 4pm

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