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Design a Better Presentation Deck
General Assembly @ 1218 Third Ave, Seattle, WA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to...
Neural Networks 101
General Assembly @ 1218 Third Ave, Seattle, WA
Neural Networks 101: Learn the Basics and Live Code Two Neural Networks Neural networks (NN) are fast becoming huge tool in the data science world. They can be used to analyze numerous types of data. This class will serve as an introductory lesson with the goal to teach the basics of neural networks, and how they are structured. We will use Google Colab for a live code along experience and build two NN during the class for text classification and...
Blogging for Business
General Assembly @ 1218 Third Ave, Seattle, WA
Blogging provides another platform not just to sell your product and/or create brand awareness but to establish yourself as an informative source in your field. This workshop covers the importance of a good title, captivating first and last sentences, and the necessity of proper grammar and interesting writing. The class includes practicing good writing skills and developing a knack for editing. Participants will learn an overview of proper writing,...
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Customer Journey Mapping
General Assembly @ 1218 Third Ave, Seattle, WA
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable...
Advanced Data Visualization and Tableau
We live in a world with overwhelming amounts of data. In this workshop you'll learn how to get the most out of this data using Tableau's specialized Visual Analytics software. In this class, we will dive deeper into chart types learned in the intro class, understanding how to customize them to meet their needs. We will also discuss chart selection and understanding which type of business problem should use which type of chart. Learn to understand...
Instagram for Business
General Assembly @ 1218 Third Ave, Seattle, WA
Instagram is one of the hottest apps out there and just waiting for your business to take advantage — its user base is massive and highly motivated to buy. But how do you acquire followers? And how do you convert those followers into buyers? This class is ideal for people who are ready to take their basic Instagram strategy to the next level. It's perfect for professionals who are already well-versed on Instagram including: community managers,...
Grow Your Confidence & Executive Presence
General Assembly @ 1218 Third Ave, Seattle, WA
How did Melissa Andrada go from being a shy intern who never said a word during meetings to a Chief Operations Officer winning over the hearts of VCs and helping raise $1.6 million to a CEO nurturing a multi-continent business that embodies her purpose and values? Melissa will share her own personal practice of transformation and liberation as a queer immigrant woman of color, alongside her learnings from executive leaders at Google, Unilever, Skype,...
Social Media Strategy Mapping
General Assembly @ Online Class, Seattle, WA
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and...
Copywriting for Tech
The right words matter. Especially when it comes to something complex such as technology. The right words can help potential investors understand the technical details, it can convince people to download an app, and even persuade parents to finally get an iPhone. Being able to define and describe your brand’s mission, product or service in a few short sentences is a necessity. Whether you’re trying to explain how technology works or create...
Linkedin: Business Marketing Essentials
The marketing opportunity on LinkedIn in 2020 is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon. This hands-on workshop is designed for B2B marketers, corporates and consultants to help you engage your audience, optimize your efforts and grow your business using LinkedIn’s marketing platform....
Visual Design Fundamentals
General Assembly @ 1218 Third Ave, Seattle, WA
The goal of visual design is to communicate a specific message to a targeted audience. Through the intentional and aesthetic manipulation of elements, one is able to influence and inspire. Color theory, layout and typography are among the many areas covered in this course, as well as common practices, such as creative briefs and approval processes. By mastering the basic principles of design, you can be confident that your creativity and effort...
Building An Innovation Mindset
General Assembly @ 1218 Third Ave, Seattle, WA
Everyone talks about the need to ‘Innovate,’ and encourages you to ‘think differently.’ So, how do you begin building a practice of innovation? Improvisation can develop the creativity necessary to innovate and find new solutions where there previously was static. In this workshop you’ll utilize the skills and lessons of improvisation to practice risk-taking, learn new ways of handling negative emotions constructively and find new ways...
SEO for Beginners
General Assembly @ 1218 Third Ave, Seattle, WA
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Design Thinking Workshop
General Assembly @ 1218 Third Ave, Seattle, WA
Design Thinking stresses the importance of cultivating empathy for end users, interpreting and framing problems they experience, creative solution generation, and continuous prototyping and testing. Embedded within Design Thinking is the assumption that we must think “outside ourselves.” Great design doesn’t happen within the four walls of a studio or office. It happens in the real world. In increasingly complex times, innovation and collaboration...
Mission Driven Storytelling: Make the Most Impact
General Assembly @ 1218 Third Ave, Seattle, WA
Mission Driven Storytelling: Make the Most Impact on Social Media Digital storytelling is one of most impactful strategies currently used to further missions and increase growth. Learn how to master the art of your story and further your cause through videos, photos, writing, and various content mediums. See examples of some of the most impactful digital stories out there today, and learn free resources for how you can easily and affordably design...
BYOB Painting: Learn to Paint Mt. Rainier like Bob Ross
BrushCapades @ 115 Prefontaine Pl S, Seattle, WA
If you're a Bob Ross fan, this class will help you capture some of the beauty of Mt. Rainier on canvas. All the art supplies you'll need will be provided for you by BrushCapades Seattle. Celebrity artist and improv comic Anjl Rodee will lead you step-by-step through the process of creating your masterpiece during this two-hour lesson. This laid-back class is a blast, with friends, on a date or on your own. Plus, it's BYOB, so bring whatever fuels...
$45
Introduction to Digital Marketing
In the always-on, always connected world the demand for digital marketing skills is greater than ever. Are you curious what digital marketing channels currently look like? Do you want to learn how marketers are engaging with their audiences? Are you considering a jump into the world of digital marketing and want to learn what it entails? Maybe you just want to get your head around the marketing jargon to determine how and where your business fits...
Beyond the Hype: Tech Essentials for Product Managers
General Assembly @ 1218 Third Ave, Seattle, WA
Calling all Product Managers or aspiring Product Managers! With the advent of new buzzwords and technologies, the hype distracts from the essential details. Learn the basics and essential details for emerging areas like Cloud, AI/ML, Blockchain, Data Science, and Microservices. This class will help remove ambiguity from these areas and help you understand as a PM how these could be used to solve existential business problems and delight your customers. ...
Turning Professional Facts into Compelling Stories
General Assembly @ 1218 Third Ave, Seattle, WA
In this hands on, interactive workshop, learn how to present your career path and professional experience in a memorable and impressive way. Communicating who you are — and explaining your skills and experience — in a compelling way is critical to creating and landing the professional opportunities you seek. What happens when you’re not sure on how to turn your career “facts” into stories? What if your story includes a critically important...
Habits of a Leader: Foundations of Productivity
General Assembly @ 1218 Third Ave, Seattle, WA
Full Course Name: Habits of a Leader: Foundations of Productivity & Mental Focus Students will learn practical tools to improve preparation, productivity, and mentorship strategies to excel as business leaders. The habits we will discuss can be adapted at any stage of your career, as we establish foundation of processes to be a successful leader. Each student will develop a written leadership mission statement as a mantra for mental focus...
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