Discover the Best Digital Marketing Classes in Seattle
The concept of digital marketing developed right after the inception of the Internet. It is the strategy of leveraging digital channels (like websites, social media, search engine optimization, and email) to market products and services to customers. There are eight types of digital marketing – search engine optimization (SEO), pay-per-click, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing – and each of these has become vitally important for modern-day consumer engagement and sales.
Digital marketing picks up where traditional marketing leaves off. Customers can’t interact with a business through a billboard or print ad, but they can engage in two-way communication with a business through the use of digital marketing. Just think of how many businesses you interact with in your email inbox or on social media platforms. Liking posts, leaving comments, and clicking links can only be done through digital marketing tactics.
Leveraging the time people spend on screens (like phones and laptops), digital marketing promotes business products and services across the internet and is now a crucial part of any business’s marketing strategy.
Best Digital Marketing Classes & Schools in Seattle
General Assembly offers Introduction to Google AdWords at their downtown location. Structured like a three-hour crash course, students will learn strategy, how to build a campaign, and how to optimize that campaign with tools like Google AdWords. You’ll learn about identifying and applying efficient keywords to your ad campaign, utilizing free ad extensions to increase page real estate, and how to run ads even if you rank organically on a keyword. This class is great for beginners but make sure to bring your laptop with you.
You could also take Social Media Bootcamp: Paid and Advertising at the same General Assembly location. You’ll learn to identify your customers and explore how best to reach them on varying social media platforms. You’ll also learn how to use metrics and analytics to quantify your results. Students will walk away with a comprehensive strategy and tactical plan for using social media to achieve organizational goals.
Interested in learning more about ways to advertise on Facebook? Facebook Advertising 101 teaches you how to utilize the most popular avenue for paid online advertising today. You’ll learn why Facebook advertising is so valuable and discover your most important Facebook audiences. This class will also teach you how to make sales, retarget customers, and utilize all the Facebook advertising secrets that will give you an upper hand.
There are also several virtual class offerings in digital marketing. Noble Desktop hosts Facebook Marketing Bootcamp which takes an in-depth look at all aspects of marketing on the Meta platform. Students will learn to develop a successful marketing strategy and create visual content that increases engagement and drives sales. You’ll also learn how to gain and expand your following and use paid advertising for increased engagement and profit.
Noble Desktop also has several other courses, like TikTok Marketing and YouTube Marketing. All of their classes are held live with an expert instructor and students will be sent additional information about how to log in and what’s needed for class once they register.
Seattle Industries That Use Digital Marketing
According to Seattle’s Office of Economic Development, some of the city’s key industries are health services, professional services and life sciences, and technology. Below are brief explanations of each of these industries, and why digital marketing is essential to all of them.
The US Bureau of Labor Statistics projects a 16 percent growth in employment from 2020-2030. One in five jobs in Seattle is tied to healthcare and the industry employs more than 90,000 medical workers, contributing $4.2 billion in annual wages. This industry includes everything from healthcare workers and facilities to insurance, research, and training. Any company within this industry will utilize digital marketing as a way to communicate its brand and instill trust in patients, healthcare workers, and the various companies with which they partner. You could write press releases for hospitals, send out marketing emails for an insurance company, or create paid social ads to boost training program recruitments.
Seattle is a national center for professional services and life sciences. There are over 27,000 professional services jobs and over 25,000 jobs in life sciences. From technical consulting to pharmaceuticals, these industries account for $5.1 billion and $5.3 billion in gross regional product in 2021, respectively. Leveraging digital marketing in these spaces requires understanding your audience, embracing an omnichannel approach, developing a strong content plan, and utilizing first-party data.
Digital Marketing Jobs & Salaries in Seattle
There are a variety of job titles and career opportunities in the digital marketing field, each of which can provide varying levels of compensation. Below are the most common job titles within digital marketing, as well as the going rates for these roles in Seattle.
A social media manager is an essential position for any company that interacts directly with its consumers. The average base salary for this role is between $55,000-$75,000, with the potential to eventually earn six figures.
A content marketing manager is responsible for the company’s overall content strategy, including online content (emails, articles, paid ads) and offline content (direct mail, billboards, paper ads). According to the Content Marketing Institute, 73 percent of B2B marketers and 70 percent of B2C marketers use content marketing as part of their overall marketing strategy, so there is a healthy job market for these roles. You can expect to earn around $82,000-$120,000, depending on the position and your years of experience.
An email marketing manager will focus solely on email touchpoints and can earn anywhere from $80,000-$130,000. Email marketing managers plan and implement all email content while also managing subscriber databases, improving retention, and analyzing campaign performance.
A paid search manager is in charge of implementing a pay-per-click campaign for an organization or company. They’re also responsible for updating bids, adding or removing keywords, running tests, and monitoring profitability. Salaries in this role range from $80,000-$130,000, making it a profitable career choice
An SEO manager is essential for any digitally-minded company. Their goal is to convert visitors into customers and increase click-through rates by considering all aspects of a web search. They also provide strategies to find visitors who will need a particular service. These positions range from $70,000-$120,000 per year and the rate of pay is often determined by your level of expertise.
