Name: Branding 101: Starting Off Right
Brand: General Assembly
Rating: 3.7 (3 reviews)

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$40
90 minutes
A computer will not be provided.

Description

What you'll learn in this branding training:

A great idea is worth a lot. But a great brand is worth a lot more.

In this workshop, you’ll learn why creating a brand for your new venture can be the most valuable marketing move you’ll ever make. You’ll learn what a brand really is (Hint: not a logo). You’ll learn how to bring a new brand to life and grow it to maturity, adding more and more value to your enterprise at every step along the way.

This workshop focuses on the business reasons for developing a brand strategy that will serve as a launch pad for all your marketing efforts. In three hours, you’ll learn more about the essential truths of branding than most business leaders discover in their whole career.

Takeaways

An understanding of what a brand is and how to nurture it to grow your business
The attributes necessary to build your own unique value proposition and brand strategy
The importance of packaging your passion and point of view in a way that achieves market acceptance

Preparation

Please come with a laptop or notebook/pen.
Be prepared to discuss one brand you love and one brand you hate. Be ready to explain what you expect from the brands and how well they do or do not live up to those expectations.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)

Branding 101: Starting Off Right

Reviewed by Cynthia R. on 3/27/2015

Lauren was a bad ass. She changed my mind on what branding really is. The class was very informative and fun. Her teaching method was super fun and he was honest to a t! I definitely look forward to more classes. It was an awesome first General Assembly experience!
Branding 101: Starting Off Right

Reviewed by L Moses on 9/14/2013

The class was listed as being 3 hours long, but it was only 2. I'd like a $30 refund, accounting for 1/3 of the amount. The class was interesting, but it was somewhat superficial, and did not bring the participants to having basic knowledge of the subject.
Branding 101: Starting Off Right

Reviewed by Jonah L. on 3/26/2015

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