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Downtown/The District
1900 Belmont Blvd
At Delmar Ave
Nashville, Tennessee 37212
Location: Massey Business Center, Room 400
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Class Level: All levels
Age Requirements: 21 and older
Average Class Size: 10

What you'll learn in this marketing strategy course:

The Strategic Inbound Marketing Program provides a useful understanding of the historical development and importance of digital marketing strategies in today’s business communities and proficiency in development and implementation of inbound marketing strategies in order to recruit attractive business leads.

Course Content
  • Exploration of successful inbound marketing strategies through the principle of content leadership, including the creation of relevant marketing content for your business
  • A broad study of digital marketing infrastructure including a hub-and-spoke design, where your main landing page (blog or website) is the “hub” of posted content surrounded by guiding “spokes” (social media platforms )that direct traffic back to the hub
  • Development of an operational hub-and-spoke platform (created in class) to begin real inbound marketing strategies for your business
Course Objectives:
  • Review traditional marketing approaches and recognize the difference between Inbound and Outbound marketing
  • Understand the importance of content leadership in both creation and curation of content
  • Examine content leadership through managing editorial calendars, creating calls to action, optimizing search engine algorithms and utilizing social media platforms
  • Realize the process of search engine optimization on search engines like Google, Bing and Yahoo
  • Explore relevant primary and secondary social media platforms used to drive traffic
  • Implement marketing metrics and maximize relevant data points within marketing analytics

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Cancellations made within one week after start date are refunded at a 90% rate. Cancellations made after one week are non-refundable.


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Belmont U Center for Executive Education

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School: Belmont U Center for Executive Education

Belmont U Center for Executive Education

Leaders today are caught in the middle of a shifting economy, uncertain business environment and organizational pressure to do more with less. To survive this transformation, it is critical for organizations to develop leaders at all levels.

The demands of leading in today’s complex business environment...

Read more about Belmont U Center for Executive Education

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