5-Day "MBA" Certificate Program

The business landscape is transforming at an unprecedented pace. Organizations now face more intense competitive pressures than ever before. Your ability to work with complex data sources, address and manage organizational risks, and guide people, operations, and technological innovation is being tested every single day. The time to prepare yourself for success is now: you must develop the capacity to innovate, create effective strategies, and lead with confidence and purpose.

In this distinctive and specialized program, you will explore these critical competencies and capabilities, mentored by recognized industry leaders and subject matter experts. You will have the opportunity to practice implementing these skills and methods in a carefully designed interactive business simulation environment. Every skill you develop will reinforce and enhance every other skill you learn. As you work with colleagues from diverse industries and backgrounds, you will simultaneously develop the leadership capabilities necessary to successfully implement these skills and behaviors in your own organization. This experiential 5-day immersive learning opportunity, rich with realistic case studies, hands-on exercises, and collaborative activities, gives you the distinct advantage to participate in what every successful business must accomplish: reduce operating costs, expand revenue streams, and reduce organizational and financial risks. You gain access to a strategic, comprehensive approach that can create meaningful and enduring improvements in your professional trajectory and your future career success.

Certificate Programs include additional post-course resources:

• On-demand lessons to reinforce key skills
• Best practice skill refreshers
• Articles offering practical tips and tactics

Who Should Attend:

All business professionals who need a well-rounded, practical, actionable set of skills and tools to enhance analytical, personal, professional, and business acumen and make sound business decisions.

How You Will Benefit:

• Know your numbers to make sounder business decisions fast
• Communicate and collaborate more effectively with your team, management, and other stakeholders
• Improve the way you manage people, processes, and risks to drive projects and create value for your organization
• Enhance creativity and innovation in your team to develop new solutions to old problems and respond to changing customer expectations
• Apply what you learn in a guided simulation with fellow course participants
• Sharpen your leadership skills with actionable tips and tools

What Will You Cover:

Get a Return on Investment

• Identify how the relationship between risk and return influences everyday business decisions
• Recognize how effective risk management maximizes returns while mitigating, minimizing, and eliminating risks
• Know the importance and sources of high-quality information
• Identify ways a business creates and builds value

Speak Finance

• Learn the General Accepted Accounting Principles (GAAP)
• Examine cash versus accrual accounting
• Recognize how the accounting process flows from journal entries to the general ledger, trial balance, and financial statements, translating operational activities into the financials
• Prepare an income statement, balance sheet, retained earnings statement, and cash flow statement

Problem Solve, Invest, and Grow

• Identify and define the key liquidity, leverage, and profitability ratios
• Improve profitability through cost analysis and profit planning
• Apply different methods for evaluating capital expenditures, monitoring project performance, and reaching strategic conclusions
• Evaluate and monitor operating performance

Manage

• Develop, coach, and motivate individual people
• Apply tools to manage teams, processes, and information
• Address generational differences and manage conflict
• Move from an operational manager to a strategic leader

Communicate

• Utilize effective speaking, listening, and writing strategies to enhance and expand your interpersonal and organizational communication skills
• Present ideas (in writing and verbally) in a logical, well-organized format in the appropriate tone
• Learn strategies for virtual and cross-cultural communication
• Develop your own mission statement and strategy for success

Strategize

• Use the ADEPTT model to analyze the current state of your business and define goals
• Engage stakeholders for positive results
• Plan and execute a strategy
• Troubleshoot and track results of strategy execution

Market

• Use the Five Ps of Marketing: positioning, product, price, place, and promotion
• Create customer value and cultivate relationships
• Explore the impact of social media
• Analyze marketing budgets, controls, and tracking

Create and Innovate

• Learn various techniques for generating new ideas and uncovering opportunities
• Anticipate customer needs and create new solutions to respond to them
• Use the four basic rules for brainstorming
• Apply tips and tools to develop creative and innovative thinking around products and services

Business Challenge Simulation

• Collaborate with your team of R&D, Sales & Marketing, Finance, and Operations in an online simulation with real-world business challenges
• Understand the market, create demand, and invest in the future
• Create greater value for your company
• Put your newly acquired knowledge and skills to use, along with your leadership and teamwork skills

Lead

• Explore the differences between leading and managing
• Examine the key characteristics of leadership
• Present, as a team, leadership and management aspects of making sound business decisions