Limited Time Promotion: FREE $30 CourseHorse Gift Card for each event participant! How it Works

NYC: SEO Corporate Training

This two-day SEO Bootcamp will give you an edge over your competition and enhance your marketability. Your team will learn the fundamentals of SEO, including keyword research, content optimization, and link-building strategies while receiving a 30-day free trial of Semrush, the top keyword research tool.

  • Live professional host
  • Instantly bookable
  • Private Event
Provider
CourseHorse Experiences (4.8-star rating across 4,411 reviews)
Location 185 Madison Ave, New York
Price Starting at $1,800  (see price details)
Duration Up to 7 hours
Group Size Up to 20 people
Materials None required
Limited Time Promotion: FREE $30 CourseHorse Gift Card for each event participant! How it Works

Description

Search Engine Optimization (SEO) is a critical marketing skill. It's an essential part of any growing business and ensures your website ranks high on search engines for specific keywords. Good SEO not only grows your brand's recognition but helps maintain its relevance in an increasingly competitive digital landscape.

In this two-day bootcamp, familiarize yourself with the fundamentals of SEO and gain an edge over your competition through hands-on lessons in search engine optimization and competitive keyword analysis. To help you get started, this course includes a 7-day free trial of Semrush: the top keyword research tool.

This SEO Bootcamp is intended for business owners, marketers, and front-end developers who want to enhance their marketability.

What You'll Learn at a Glance

  • Intro to SEO & the benefits of SEO
  • How search engines rank websites
  • Keyword research techniques with Semrush
  • Techniques for writing SEO content
  • On-page optimization best practices
  • Off-page optimization
  • Link building strategies
  • SEO tools to spy on your competition
  • The proper way to set up your website structure for SEO
  • Mobile SEO: Key elements for mobile optimization
  • SEO Audit: what is it & which tools to use
  • Measuring & reporting on SEO success

Course Syllabus

  • Introduction to Search Engine Optimization
    • What is search engine optimization
    • Meet the search engines
    • How search engines work
    • SEO impact on businesses
  • Keyword Research
    • What is a keyword
    • The different types of keywords
    • Examining the intent behind a keyword
    • Understanding the progression of a search query
    • Steps to keyword research
    • How to find the best keywords to target
    • How to discover your competitors keywords
    • Competitive keyword analysis
    • Keyword research tools
    • Keyword research lab
  • Competitive Analysis
    • How to identify your competitors?
    • What to analyze?
    • How to use your competitive analysis for keyword targeting?
  • SEO Content
    • What is SEO content
    • Different types of SEO content
    • Steps to creating SEO content
    • How to factor in your customer buying journey when creating SEO content
    • How to evaluate your competitors content
  • On-Page Optimization
    • What is on-page optimization
    • Elements of on-page optimization
    • How to optimize Meta data?
    • The importance of sitemaps
    • Examining the perfectly optimized web page
    • On page optimization lab
  • Off-Page Optimization
    • What is off-page optimization
    • The role of backlinks
    • Best practices for link building
    • How to build internal site links
    • How to get backlinks
    • Strategies for achieving high ranking
  • Designing for SEO
    • How to structure your website
    • How to organize your web pages
    • How to design your website navigation
    • How to use rich snippets/structure data
    • What are Meta robot tags
    • How to use Meta robot tags
    • What are 404 error pages
    • Tips for creating 404 error pages
    • What are 301 redirects
    • How search engines handle 301 redirects
    • The importance of canonicalization
    • How to implement canonicalization
    • How website speed influence your rankings and how to improve it
  • Mobile SEO
    • Factors that influence Mobile SEO
    • The importance of Mobile SEO
    • A look at options for creating mobile friendly websites
    • Characteristics of mobile websites
    • Creating mobile focused content
  • Video Optimization
    • Step to YouTube Video Optimization
    • Keyword Research for Video Optimization
    • How to Optimize YouTube Videos
    • Factors that Affect Your Video Ranking
    • Types of Videos to Create
    • How to Promote Your Videos
  • SEO Audit
    • What is an SEO Audit?
    • How to conduct an SEO Audit?
    • Tools for conducting an SEO Audit?
    • SEO Audit Lab
  • Measuring & Reporting on SEO Success
    • KPIs for Organic Search
    • How to Report on SEO Progress
    • Demystifying SEO Reports

Custom solutions for every team:

Purchase Vouchers or Group Classes
You can purchase group vouchers so your employees can attend any of our courses at their convenience on weeknights, weekdays, or weekends. Our classes are live online or in person at our Manhattan offices. When you invest in a large block of vouchers, you'll also receive a custom registration tracking portal to manage them.

With various courses on our calendar, you don't have to worry about coordinating with each employee to find a class that works for them. Your employees can use their vouchers to enroll in the classes that fit their proficiency, schedule, and location needs.

Learn Relevant Skills from Industry Experts
Your employees will leave our training as proficient users who can implement what they've learned the next day. Your employees will also have our course files to keep forever so they can continue using their training as a guide for their day-to-day tasks.

Our hands-on curriculum and focused instruction cater to every learning style. We simulate the challenges your employees will actually face on the job.

We have extensive experience developing curricula for various training sessions, either onsite at your office, in our Midtown Manhattan offices, or through remote virtual training. Our programs can be completely customized to suit your training needs.

Additional Note:

  • Schedule includes 1 hour break for lunch.
  • We can host the event in your office within the New York metro area for no additional cost.

General Notes

  • After you book the event, we will send you a confirmation email and details for the event.
  • For events with materials, we will then collect the addresses of each of the participants and ensure every individual is sent a kit.
  • Our event fulfillment team will be able to answer any questions you have before, during, or after the event.
  • You can customize your event for a $300 customization fee. Customizations include things like combining different games, requesting specific questions or a themed game, or adding something to an event with materials included. Using a different platform that is not Zoom is not a customization.
  • Get a Demo: Not convinced? Book a 20-minute demo of this event for $25 before committing to it for your group. Your payment will apply towards your final purchase.

Supported Platforms for Virtual Events: Zoom is our recommended platform, but we can accommodate Google Meets, Microsoft Teams, and WebEx if the client provides the meeting details.

Pricing

We’re happy to discuss your training needs free of charge. Reach out for a free consultation and let us know which skill your team is interested in, your preferred custom training options, and the approximate number of participants you’ll have so we can create a package for you. Send us an email or give us a call today!

Price Match Guarantee

If you find a similar event with a competitor at a lower price, we’ll gladly match it. This applies to events of comparable description and duration. Simply provide the details when booking, or within 72 hours of your booking, and we’ll ensure you get the best value. Contact an event concierge to get started.

Terms and conditions apply

Rescheduling & Cancellation Policy

Reschedule or cancel your event by emailing us at [email protected].

Days before event 3 days or less 7 days or less 30 days or less More than 30 days
Reschedule Days before event: 3 days or less No reschedule allowed 7 days or less $150 fee More than 7 days Reschedule for no fee
Cancellation Days before event: 30 days or less No cancellation allowed More than 30 days 15% fee

Rescheduled events must occur within 1 year of the original event.

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Reviews of This Event

(5.0-star rating across 1 reviews)
  • NYC: SEO Corporate Training

    Reviewed by Russell Chiulli on 4/7/2023
    Went from beginner to expert in 6 hours.

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