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NYC: SEO Corporate Training
This two-day SEO Bootcamp for groups covers fundamentals including keyword research, content optimization, and link-building strategies. Gain a competitive edge in search engine rankings while receiving a 7-day free trial of Semrush, the industry-leading keyword research tool.
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| Location | 185 Madison Ave, New York | |||||||||||||||
| Pricing |
$1,800 for up to 20 people
We’re happy to discuss your training needs free of charge. Reach out for a free consultation and let us know which skill your team is interested in, your preferred custom training options, and the approximate number of participants you’ll have so we can create a package for you. Send us an email or give us a call today! |
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| Duration |
Up to 7 hours For a shortened session, please request desired length in special requests at checkout.
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| Group Size |
Up to 20 people Group size can be changed after booking if needed.
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| Materials | None required | |||||||||||||||
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General Notes
Supported Platforms for Virtual Events: Zoom is our recommended platform, but we can accommodate Google Meets, Microsoft Teams, and WebEx if you provide the meeting link to CourseHorse in advance of the event. PoliciesPrice Match GuaranteeIf you find a similar event with a competitor at a lower price, we’ll gladly match it. This applies to events of comparable description and duration. Simply provide the details when booking, or within 72 hours of your booking, and we’ll ensure you get the best value. Contact an event concierge to get started. Rescheduling & Cancellation PolicyReschedule or cancel your event by emailing us at [email protected].
Rescheduled events must occur within 1 year of the original event. |
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Description
Learn to improve search visibility for target keywords and support brand awareness through SEO.
This two-day bootcamp covers SEO fundamentals and competitive keyword research through hands-on practice. A complimentary seven-day Semrush trial is included.
Designed for entrepreneurs, marketing professionals and front-end developers.
What You Will Learn:
- Search Engine Optimization introduction and competitive benefits
- Search engine ranking mechanisms and algorithm principles
- Advanced keyword research techniques using the Semrush platform
- SEO-optimized content creation and writing methodologies
- On-page optimization strategies and best practices
- Off-page optimization techniques and linkage strategies
- Strategic link-building approaches and acquisition tactics
- Competitive intelligence gathering using specialized SEO tools
- Website structural design optimization for search engine visibility
- Mobile Search Engine Optimization essentials and device-specific optimization
- SEO audit methodologies and evaluation tools
- SEO performance measurement and success reporting
Course Curriculum Structure
Introduction to Search Engine Optimization
- Search engine optimization definition and methodology
- Major search engine platforms and their importance
- Search engine operational mechanics and indexing
- SEO impact on business growth and organizational success
Keyword Research and Competitive Analysis
- Keyword definition and classification
- Different keyword categories and specialization
- Keyword intent analysis and user motivation assessment
- Search query progression and user journey mapping
- Keyword research process and methodology
- Strategic keyword identification and targeting
- Competitive keyword discovery and analysis
- Competitive keyword benchmarking and positioning
- Keyword research platforms and evaluation tools
- Hands-on keyword research practical application
Competitive Analysis and Strategy
- Competitor identification and market positioning
- Competitive evaluation and benchmark assessment
- Competitive analysis application to keyword targeting strategy
Content Strategy and Creation
- SEO content definition and characteristics
- SEO content type categories and specialization
- Content creation process and development methodology
- Customer buying journey integration in content strategy
- Competitor content evaluation and benchmarking
On-Page Optimization Techniques
- On-page optimization definition and scope
- On-page optimization elements and components
- Metadata optimization techniques and best practices
- Sitemap importance and implementation
- Optimized web page analysis and benchmark study
- On-page optimization, practical application, and testing
Off-Page Optimization and Link Building
- Off-page optimization definition and distinction from on-page optimization
- Backlink importance and role in ranking algorithms
- Link building best practices and ethical strategies
- Internal linking strategies and site architecture
- Backlink acquisition techniques and partnership approaches
- Ranking achievement strategies and methodology
Website Design and Technical SEO
- Website structure and architectural design for SEO
- Web page organization and logical hierarchy
- Website navigation design and user experience optimization
- Rich snippets and structured data implementation
- Meta robot tag implementation and specifications
- Meta robot tag application and usage
- 404 error page purpose and significance
- Error page design best practices
- 301 redirect purpose and implementation
- Search engine handling of redirects and preservation of ranking value
- Canonicalization importance and implementation methodology
- Website speed optimization and performance improvement
Mobile Search Engine Optimization
- Factors influencing mobile search rankings
- Mobile SEO importance and strategic value
- Mobile-friendly website creation approaches and options
- Mobile website design characteristics and best practices
- Mobile-specific content creation and strategy
Video Content Optimization
- YouTube video optimization process and methodology
- Video keyword research and targeting strategies
- YouTube video optimization techniques and best practices
- Factors affecting video ranking and visibility
- Video content types and strategic categories
- Video promotion and distribution strategies
SEO Audit Process and Tools
- SEO audit definition and purpose
- SEO audit conduct and implementation
- SEO audit tools and evaluation platforms
- SEO audit practical application and analysis
Performance Measurement and Reporting
- Organic search Key Performance Indicator definition and selection
- SEO progress reporting and communication
- SEO report interpretation and actionable insight extraction
Corporate Training Solutions
Flexible Voucher and Group Class Options
Group training vouchers let employees choose classes throughout the week, live online or at our Manhattan locations. Large purchases include a registration tracking portal.
Employees choose classes by skill level, schedule and location without coordinating a single group time.
Industry-Expert Instruction
Keep all course materials for ongoing reference and practice at work.
Hands-on instruction uses realistic workplace challenges and accommodates different learning preferences.
Private curricula can be customized for your office, our Midtown Manhattan facilities or live online delivery.
Important Details
- Schedule includes one hour lunch break
- On-site hosting available within the New York metro area at no additional cost