Have a question for the event organizer?
Send your message below!
NYC: Google Ads Corporate Training
Master Google Ads through expert-led corporate group training that covers building, managing, and optimizing paid campaigns. Learn keyword strategies, bidding techniques, and campaign automation to boost brand awareness and drive conversions.
| Provider | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Location | or Online, New York | |||||||||||||||
| Pricing |
$1,800 for up to 20 people
We’re happy to discuss your training needs free of charge. Reach out for a free consultation and let us know which skill your team is interested in, your preferred custom training options, and the approximate number of participants you’ll have so we can create a package for you. Send us an email or give us a call today! |
|||||||||||||||
| Duration |
Up to 7 hours For a shortened session, please request desired length in special requests at checkout.
|
|||||||||||||||
| Group Size |
Up to 20 people Group size can be changed after booking if needed.
|
|||||||||||||||
| Materials | None required | |||||||||||||||
| Other |
General Notes
Supported Platforms for Virtual Events: Zoom is our recommended platform, but we can accommodate Google Meets, Microsoft Teams, and WebEx if you provide the meeting link to CourseHorse in advance of the event. PoliciesPrice Match GuaranteeIf you find a similar event with a competitor at a lower price, we’ll gladly match it. This applies to events of comparable description and duration. Simply provide the details when booking, or within 72 hours of your booking, and we’ll ensure you get the best value. Contact an event concierge to get started. Rescheduling & Cancellation PolicyReschedule or cancel your event by emailing us at [email protected].
Rescheduled events must occur within 1 year of the original event. |
|||||||||||||||
Description
Explore Google Ads and the fundamentals of paid advertising, including the elements of campaigns on the Google advertising network.
Learn brand-awareness strategies from an experienced NYC-based industry professional.
What You Will Learn:
- Google Ads introduction and platform overview
- Google Ads account setup and ongoing management strategies
- Keyword research and strategic keyword selection
- Match type utilization for precise audience targeting control
- Bidding strategy selection and optimization
- Google Ads auction mechanics and competitive bidding
- High-converting ad creation and copywriting techniques
- Landing page optimization and conversion best practices
- Call and conversion tracking implementation and measurement
- Google Ads interface navigation and platform features
- Campaign optimization for enhanced results and ROI
- Remarketing for search and display advertising networks
- Account automation and workflow optimization
- Google Ads display advertising and visual ad creation
Course Curriculum Structure
Section 1: Platform Fundamentals
- Introduction to Google Ads: Platform overview, key terminology, professional roles, network understanding, paid search mechanics, and success pillars
- Keyword Research and Selection: Keyword definition, keyword types, research methodology, and strategic keyword targeting
- Google Ads Account Setup: Campaign definition and categorization, campaign objective setting, naming conventions, campaign type selection, geographic targeting, language settings, budget allocation, delivery methods, and bidding strategies
- Keyword Match Types: Match type definition and utilization strategies
- Ad Creation and Copywriting: Ad group structure, advertising objectives, text ad anatomy, compelling description writing, call-to-action strategies, ad testing methodologies, compliance policies, and ad extension implementation
- Ad Rank and Quality Score: Quality Score definition and impact, quality score factors, ads auction mechanics, ad rank determination, and ranking algorithms
- Landing Page Strategy: Landing page definition and use cases, landing page type categorization, high-converting landing page development, and conversion optimization
- Conversion Tracking Implementation: Conversion definition and types, conversion tracking setup, account linking, and multi-platform integration
Section 2: Campaign Optimization and Advanced Strategies
- Campaign Optimization Techniques: Google Ads reporting tools, report analysis methodology, campaign performance evaluation, data segmentation strategies, and bid management approaches
- Account Automation Features: Automation definition and benefits, automation timing and applications, and implementation methodologies
- Audience Targeting Capabilities: Audience targeting definition and concepts, audience targeting type categorization, and setup implementation
- Remarketing Campaign Strategies: Remarketing introduction and benefits, remarketing type categorization, strategy development, tracking implementation, campaign launch, and performance optimization
- Display Advertising Network: Display advertising introduction and benefits, display network understanding and reach, bidding strategies for display, display network targeting approaches, ad format options, and campaign management
Corporate Training Solutions
Flexible Voucher and Group Class Options
Group training vouchers let employees choose classes throughout the week, live online or at our Manhattan locations. Large purchases include a registration tracking portal.
Employees choose classes by skill level, schedule and location without coordinating a single group time.
Industry-Expert Instruction
Keep all course materials for ongoing reference and practice at work.
Hands-on instruction uses realistic workplace challenges and accommodates different learning preferences.
Private curricula can be customized for your office, our Midtown Manhattan facilities or live online delivery.
Important Details
- Schedule includes one hour lunch break
- On-site hosting available within the New York metro area at no additional cost