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NYC: Google Ads Corporate Training
Join us for a comprehensive workshop on Google Ads, where your team will learn everything they need to know to create successful paid campaigns with an NYC industry expert. Expand your brand awareness by helping your team master the essential elements of Google Ads while building a more robust dynamic.
| Provider | |
| Location | or Online, New York |
| Price | Starting at $1,800 (see price details) |
| Duration | Up to 7 hours |
| Group Size | Up to 20 people |
| Materials | None required |
Limited Time Promotion: FREE $30 CourseHorse Gift Card for each event participant!
How it Works
Description
This workshop is a comprehensive look at all aspects of Google Ads. Get an introduction to paid advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google.
This is a great opportunity for anyone looking to expand their brand awareness through tried-and-true techniques as taught by an NYC industry expert.
What You'll Learn at a Glance
- Introduction to Google Ads
- How to setup and manage a Google Ads account
- Keyword Strategies
- How to use Match Types to Control Who See Your Ads
- Bidding Strategies
- How the Google Ads Auction Works
- How to Create Ads That Convert
- Landing Page Best Practices
- How to Setup Call and Conversion Tracking
- Navigating the Google Ads Interface
- Optimizing Your Campaign for Maximum Results
- Remarketing for Search & Display
- Campaign Automation
- Display Advertising with Google Ads
Course Syllabus
Section 1
- Introduction to Google Ads
- What is Google Ads?
- Google Ads Terminology
- The Role of Google Ads
- Understanding the Google Network
- How Paid Search Works
- The Pillars of Google Ad Success
- Keyword Research
- What is Keyword?
- Different Types of Keywords
- What is Keyword Research
- Keyword Research Methodology
- How to Choose the Right Keywords to Target
- Creating a Google Ads Account
- What is a Campaign?
- Campaign Types
- Campaign Goals
- Naming Your Campaign
- Choosing Campaign Types
- Location Targeting
- Languages
- Budget
- Delivery Method
- Bid Strategies: Manual vs Automated
- Keyword Match Types
- What are match types?
- How to use match types
- Ad Creation
- What is an Ad Group?
- The Goal of Your Ads
- Anatomy of a Text Ad
- How to Write Compelling Descriptions
- Introduction to Call to Actions
- How to Test Your Ads
- Ad Policies to Comply With
- Ad Extensions
- Ad Rank & Quality Score
- What is Quality Score?
- How Quality Score Affects Your Campaigns
- Quality Score Factors
- Understanding the Ads Auction
- What is Ad Rank?
- How Ad Rank Works
- Landing Pages
- What is a Landing Page
- Landing Page Use Cases
- Types of Landing Pages
- Steps to Building High Converting Landing Pages
- Conversion Tracking
- What is a Conversion?
- What is Conversion Tracking?
- Different Types of Conversions to Track
- Steps to Setting Up Conversion Tracking
- Linking Google Accounts
Section 2
- Campaign Optimization
- Understanding Reports in Google Ads
- Analyzing Reports in Google Ads
- Analyzing & Optimizing Campaign Performance
- Data Segmentation
- Bid Management
- Account Automation
- What is Automation?
- When to Automate Your Account?
- Steps to Automating Your Account?
- Audience Targeting
- Understand what audience targeting is
- A look at the different types of audience targeting
- How to setup audience targeting
- Remarketing with Google Ads
- Introduction to Remarketing
- Types of Remarketing
- Why you need Remarketing
- Developing your Remarketing Strategy
- Installing your Remarketing Code
- Launching a Remarketing Campaign
- Display Advertising with Google Ads
- Introduction to Display Advertising
- Understanding the Display Network
- Bidding Strategies for Display
- Targeting via the Display Network
- Ad Formats
- Display Campaign Management
Custom solutions for every team:
Purchase Vouchers or Group Classes
You can purchase group vouchers so your employees can attend any of our courses at their convenience on weeknights, weekdays, or weekends. Our classes are live online or in person at our Manhattan offices. When you invest in a large block of vouchers, you'll also receive a custom registration tracking portal to manage them.
With various courses on our calendar, you don't have to worry about coordinating with each employee to find a class that works for them. Your employees can use their vouchers to enroll in classes that fit their proficiency, schedule, and location needs.
Learn Relevant Skills from Industry Experts
Your employees will leave our training as proficient users who can implement what they've learned the next day. Your employees will also have our course files to keep forever so they can continue using their training as a guide for their day-to-day tasks.
Our hands-on curriculum and focused instruction cater to every learning style. We simulate the challenges your employees will actually face on the job.
We have extensive experience developing curricula for various training sessions, either onsite at your office, in our Midtown Manhattan offices, or through remote virtual training. Our programs can be completely customized to suit your training needs.
Additional Note:
- Schedule includes 1 hour break for lunch.
- We can host the event in your office within the New York metro area for no additional cost.
General Notes
- After you book the event, we will send you a confirmation email and details for the event.
- For events with materials, we will then collect the addresses of each of the participants and ensure every individual is sent a kit.
- Our event fulfillment team will be able to answer any questions you have before, during, or after the event.
- You can customize your event for a $300 customization fee. Customizations include things like combining different games, requesting specific questions or a themed game, or adding something to an event with materials included. Using a different platform that is not Zoom is not a customization.
- Get a Demo: Not convinced? Book a 20-minute demo of this event for $25 before committing to it for your group. Your payment will apply towards your final purchase.
Supported Platforms for Virtual Events: Zoom is our recommended platform, but we can accommodate Google Meets, Microsoft Teams, and WebEx if the client provides the meeting details.
Certificate of Insurance (COI) Requests:
If you need a COI please contact our event team after booking.
Please note while most COI requests can be accommodates, we will need at least 7 business days advance notice, and COIs will require a non-refundable up-charge of $150 per event.
Pricing
We’re happy to discuss your training needs free of charge. Reach out for a free consultation and let us know which skill your team is interested in, your preferred custom training options, and the approximate number of participants you’ll have so we can create a package for you. Send us an email or give us a call today!
Price Match Guarantee
If you find a similar event with a competitor at a lower price, we’ll gladly match it. This applies to events of comparable description and duration. Simply provide the details when booking, or within 72 hours of your booking, and we’ll ensure you get the best value. Contact an event concierge to get started.
Rescheduling & Cancellation Policy
Reschedule or cancel your event by emailing us at [email protected].
| Days before event | 3 days or less | 7 days or less | 30 days or less | More than 30 days |
|---|---|---|---|---|
| Reschedule Days before event: | 3 days or less No reschedule allowed | 7 days or less $150 fee | More than 7 days Reschedule for no fee | |
| Cancellation Days before event: | 30 days or less No cancellation allowed | More than 30 days 15% fee | ||
Rescheduled events must occur within 1 year of the original event.