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Chicago: Google Analytics Corporate Training
Gain practical skills in Google Analytics to optimize data and uncover valuable insights for your marketing campaigns. This comprehensive workshop covers analytics fundamentals and introduces GA4, Google's newest version, to prepare your team for future analytics success.
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| Location | At your location, Chicago | |||||||||||||||
| Pricing |
$1,800 for up to 20 people
We're happy to discuss your training needs free of charge. Reach out for a free consultation and let us know which skill your team is interested in, your preferred custom training options, and the approximate number of participants you’ll have so we can create a package for you. Send us an email or give us a call today! |
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| Duration |
Up to 7 hours For a shortened session, please request desired length in special requests at checkout.
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| Group Size |
Up to 20 people Group size can be changed after booking if needed.
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| Materials | None required | |||||||||||||||
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General Notes
Supported Platforms for Virtual Events: Zoom is our recommended platform, but we can accommodate Google Meets, Microsoft Teams, and WebEx if you provide the meeting link to CourseHorse in advance of the event. PoliciesPrice Match GuaranteeIf you find a similar event with a competitor at a lower price, we’ll gladly match it. This applies to events of comparable description and duration. Simply provide the details when booking, or within 72 hours of your booking, and we’ll ensure you get the best value. Contact an event concierge to get started. Rescheduling & Cancellation PolicyReschedule or cancel your event by emailing us at [email protected].
Rescheduled events must occur within 1 year of the original event. |
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Description
Learn Google Analytics account configuration, advanced reporting, audience analysis and campaign attribution. No existing account is required; if you have one, make sure you can access it during class.
Google Analytics 4 (GA4)
Explore GA4's event-driven data model, reporting interface and cross-platform tracking features.
What You'll Learn at a Glance
- What Google Analytics measures and how to configure it correctly for your website
- Identifying and tracking the KPIs that matter most to your business
- Navigating and interpreting the full suite of Google Analytics reports
- Analyzing visitor behavior data to surface opportunities for growth and conversion improvement
- Attributing marketing campaign performance accurately using UTM parameters and Analytics
- Answering stakeholder marketing questions confidently using real Analytics data
- Key terminology and definitions used throughout the Google Analytics platform
- The key differences between GA4 and Universal Analytics, and why they matter
- Getting started with GA4 and setting up your first property
- A detailed walkthrough of the GA4 interface and its core reporting areas
Custom solutions for every team:
Purchase Vouchers or Group Classes
Group vouchers allow employees to attend any course at their convenience on weeknights, weekdays, or weekends. Our classes are available live online and in person at our Manhattan offices. Larger voucher blocks include a custom registration tracking portal to simplify enrollment management.
With a comprehensive course catalog, there is no need to coordinate a single time that works for the entire team. Each employee can use their voucher for the class that matches their proficiency level, schedule, and preferred format.
Learn Relevant Skills from Industry Experts
Your team will complete this training as confident, capable users ready to apply their Analytics knowledge the very next day. All course files are kept permanently as an ongoing reference.
Our practical, hands-on curriculum mirrors the actual reporting challenges employees encounter on the job and accommodates every learning style.
We have extensive experience designing onsite, Midtown Manhattan, and fully remote virtual programs, all of which can be tailored to your organization's specific analytics training needs.