Learn effective communication skills in Atlanta with classes covering public speaking, interpersonal communication, and professional writing. Gain confidence and improve your ability to connect with others in various settings.
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General Assembly @ Online Class Livestream, Atlanta, GA
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty,...
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all our short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information...
Mission Driven Storytelling: Make the Most Impact on Social Media Digital storytelling is one of most impactful strategies currently used to further missions and increase growth. Learn how to master the art of your story and further your cause through videos, photos, writing, and various content mediums. See examples of some of the most impactful digital stories out there today, and learn free resources for how you can easily and affordably design...
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Explore Communications Private Group EventsInstagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing...
Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of...
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. You'll walk away with the best Instagram practices that will allow you to define a more robust social message that resonates well with your brand. Who is this workshop for? Anyone who either manages or is interested in managing an Instagram Business account. This workshop is not appropriate for total...
Capture your audiences on social media by gaining a key understanding of the differences across all social platforms and how to best use each. In this workshop we’ll discuss audience types, engagement rates, content strategy, social media mapping, and other key factors to making your platforms stand out from the crowd. Takeaways You’ll walk away with free resources, knowledge on how to design and obtain high-quality content, and ideas for...
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all our short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information...
Figure out how to be your best when the pressure’s on. The ability to connect with others in an authentic way is the key to being a great speaker – and it carries over into the success of your business and personal life. This hands-on workshop gives each student the chance to articulate their specific public speaking goals and give a 1 – 2 minute pitch/speech. You’ll receive expert feedback in a supportive environment and leave this workshop...
Blogging provides another platform not just to sell your product and/or create brand awareness but to establish yourself as an informative source in your field. This course covers the importance of a good title, captivating first and last sentences, and the necessity of proper grammar and interesting writing. The course includes practicing good writing skills and developing a knack for editing. Students will learn an overview of proper writing,...
How to Use Storytelling for Personal Branding & Career Success Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family, aligning your unique personality with your goals is the first step on the path to confident self-expression....
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. We’ll take a deep dive into the world of Instagram as a powerful selling tool and a great way to reach and connect with the right audience. You'll walk away with the best Instagram knowledge and practices that will allow you to define a more robust social message that resonates well with your brand....
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Are you making the best use of LinkedIn? This workshop will teach you how to effectively leverage LinkedIn to attract recruiters, better network, and create long lasting business relationships that will help you grow your career. LinkedIn now has over 500 million members worldwide and is the leading professional site. Recent updates to LinkedIn now make it even easier for recruiters to find and vet candidates like you, which is why it is important...
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Social media is a powerful marketing tool, but knowing how to use it to achieve your marketing goals can be a challenge. Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing efforts. Takeaways: Knowing best practices for key social media platforms Knowing how to improve your strategy based on what works best for each platform Knowing how to create sharable content...
Whether you are speaking to an entire company or a few clients, your presentation skills establish your credibility and impact. This hands-on workshop focuses on how to engage your audience and deliver your message with confidence, conviction, and clarity. Through a series of exercises using drama techniques, participants will learn about how to use their voice and body more effectively in front of an audience. There will be a series of group, pair...
Content is all around us. It's the posts we see on Instagram, the videos we watch on YouTube, the photos we see on websites, the words we read in an email, article or blog post... These days there's a lot of focus on social media, different platforms and various forms of technology, but understanding how to create content that connects with your target market is the foundation that allows you to be efficient, effective and strategic with your marketing...
Build your blogging prowess with this practical workshop. Blogging is very popular with businesses, entrepreneurs, creatives and individuals alike because it allows you to express yourself, educate customers, sell a message and share your knowledge. The beauty today is that you can use words, photographs, videos and even podcasts to be found and become popular. Search engines and people are actively seeking relevant posts every single day, and...
General Assembly @ Online Class Livestream, Atlanta, GA
Tired of feeling anxious when presenting yourself or your business to clients, or when hanging around all those back-slapping extroverts at cocktail parties? If so, this workshop is for you! By joining us you’ll learn: How to manage your public speaking nerves How to create the right communication mindset How to be authentic and likable in crowds How to look like you belong in the spotlight (because you do) How to tell a thoughtful...
General Assembly @ Online Class Livestream, Atlanta, GA
In this overview, we will explore how you are communicating and how that is enhancing or taking away from your effectiveness. We will do this by engaging in fun and interactive exercises that will make you feel more aware, concise, clear and confident in how you are communicating. Takeaways Behavioral skills - physical communication behaviors that support engagement, credible presence, and elimination of nervousness and distracting idiosyncrasies...
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