Discover the Best Social Media Marketing Classes in Atlanta
Social media can be the driving force for a business's success. For example, an eye-catching advertisement on Instagram can draw in new customers and ultimately promote sales growth. Creating a humorous yet informational video on TikTok can spread company awareness and increase viewership. As a result of its effectiveness, companies depend on social media marketing to forge relationships with their consumers. This type of marketing specialist often has a creative mind and is in touch with modern trends and topics. Almost all businesses, both big and small, use some form of social media to interact with clients and customers, so there are ample career opportunities for these marketing professionals. Ultimately, this is a worthwhile skill to study as it is transferable across many industries and sectors as well.
Best Social Media Marketing Classes & Schools in Atlanta
Digital Marketing Certificate Noble Desktop – Interactive Online Classroom
The Digital Marketing Certificate by Noble Desktop is a deep dive into the various social media marketing strategies. In addition to social media marketing, you will also learn how to track data, and implement paid search strategies, and Search Engine Optimization (SEO) tools. You will practice creating an in-depth marketing campaign designed to increase sales, traffic, and followers. In order to track their progress and maintain their performance, students will also learn how to create detailed data reports on Google Analytics. This is a detailed, interactive course that would benefit most business professionals and those hoping to enhance their social media skills for business purposes.
Prerequisites: There are no specific prerequisites. Prior experience in digital marketing or business may be beneficial.
Duration: The class lasts for seven hours.
Cost: $3,995
YouTube Marketing Noble Desktop – Interactive Online Classroom
This YouTube Marketing course focuses on effective marketing tactics used in promotional videos on YouTube and provides students with the most effective ways to monetize and optimize their YouTube content. You will begin by examining the platform and deciding the best way to create content that fits your brand. Then, you will analyze current trends on YouTube and use that information to inform your own marketing campaign. In addition, you will learn how to boost subscribers, increase viewership, and expand your brand throughout the course. This is an extensive workshop designed to equip students with the tools and skills needed to master social media marketing on YouTube.
Prerequisites: There are no specific prerequisites, but previous experience with YouTube may be beneficial.
Duration: This one-day workshop is seven hours long.
Cost: $325
Digital Marketing: Build and Launch Multichannel Campaigns Emory University Continuing Education – 2635 Century Parkway NE, Suite 300, Atlanta, Georgia 30345
The Digital Marketing: Build and Launch Multichannel Campaigns program is a thorough overview of all the skills needed to prepare for the Online Marketing Certified Associate exam. In this course, students will focus on ways to creatively manage a marketing campaign that they can include in their portfolio. Students will practice techniques to increase consumer engagement, manage and track data across platforms, and tell a compelling story about the product being marketed. This course prepares students for the social media marketing field by equipping them with the right tools, resources, and mindsets.
Prerequisites: There are no specified prerequisites.
Duration: This is a three-month course.
Cost: $2,295
Social Media Marketing Certificate Kennesaw State University – 3333 Busbee Drive, #3301, Kennesaw, Georgia 30144
This Social Media Marketing Certificate is a comprehensive approach to social media marketing that focuses on platforms such as Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn. Students will learn how to use each platform and discover which one best suits the needs of their brand. In addition, this course emphasizes the importance of implementing Search Engine Optimization strategies and understanding the legal parameters associated with promoting a business on social media. Through the lectures and lessons, students will learn how to monitor the progress of any given social media campaign and determine what tactics to use in the future for further sales growth, company development, and follower engagement.
Prerequisites: Students should know how to operate a computer and have access to the Internet. Experience with social media platforms is recommended, but not necessarily required.
Duration: This five-week course has eight sessions, resulting in 24 combined hours of instruction.
Cost: $1,249
Atlanta Industries That Use Social Media Marketing
There are many industries in the Atlanta area that contribute greatly to the economic success of the state, such as education, healthcare, and real estate. Professionals in each of these industries rely on social media marketing to promote their services and boost consumer engagement. This increased need results in an increased number of social media marketing firms in the greater Atlanta area, such as Volume Nine, Fresh Content Society, LYFE Marketing, The Shelf, Online Optimism, Joseph Studios, Sociallyin, AdToro, Skille, Commotion Engine, BrandLyft, and Relevance Advisors.
Education
Educational institutes rely on social media marketing in many ways. As the vast majority of students are young people who frequently use social media, higher educational institutes regularly update their social media pages by posting informational videos, promotional content, and important alerts. This is an effective way to communicate with the student body, but it is also easily accessible. These institutions may advertise specific educational content, such as classes or new departments, or they may promote sales of textbooks or school spirit attire. As there are a plethora of services and products for higher educational institutions to promote, the need for a social media marketing professional is ever-growing. There are many opportunities to either teach social media marketing or work as a social media marketing specialist for an educational institute. Some locations in the Atlanta area include The Schenck School, Georgia State University, Georgia Institute of Technology, The Renaissance Network Inc., Kennesaw State University, and Ascend Learning.
Healthcare
Healthcare institutions require social media marketing as well. Because social media is so highly accessible, it is one of the best ways to inform and educate the community on various outbreaks, requirements, procedures, and advancements. A marketing specialist may utilize social media to highlight certain achievements as well, such as increased vaccination rates or an extension to a current hospital wing. A skilled marketing professional who works in the healthcare setting will garner trust from the members of the local community, which in turn helps increase respect, productivity, and revenue. Children’s Healthcare of Atlanta, Health Support Center, BRS, Clarity Quest Marketing, Piedmont Healthcare, Highmark Health, Park Springs and Peachtree Hills Place, Healthcare Marketing Group LLC, and Elevance Health are among many others in the Atlanta area who may employ social media marketing specialists.
Food Services
With so many different food service businesses in the greater Atlanta area, there are ample employment options available to social media marketing specialists. Restaurants, food distributors, grocery stores, and vendors all use social media to expand brand awareness, promote new items, and increase sales. These social media marketing experts are in charge of creating aesthetically pleasing videos and images that showcase the product in an appetizing light. This may include choosing the right placement, boasting about the low price, or hiring a notable spokesperson to help promote the product. Opportunities can be found at FOCUS Brands LLC, Perdue Farms, The Dairy Alliance, Morrison Living, Broadbean, Renaissance Atlanta Midtown Hotel, Chick-fil-A, Bimbo Bakeries, and the Pepsi Company.
Social Media Marketing Jobs & Salaries in Atlanta
Marketing Management is a highly lucrative career choice, particularly in Atlanta. The demand is high, with nearly 7,140 individuals employed in the field already. The hourly mean wage is $73.79, or $153,000 each year.
