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From Kickstarter or Indiegogo to Facebook and Twitter, most independent filmmakers are turning to crowdfunding and social media as engaging models for raising money and awareness for their films, at all stages of production. Learn how to find, establish and connect with your online audience, run a persuasive campaign with attractive incentives, rea
This Web 2.0 for entrepreneurs class will help you cut through the clutter and build real connections, online and off, using social media, storytelling, and the ever-changing web. Is Web 2.0 mandatory for staying "with it" or is it just a time waster? How do you use it to grow your business? What is the relationship between your website and your ma
Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals. This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as wel
During this Social Media & Online Marketing Training we will be approaching the basic concepts behind the content for main Social Media Tools/Networks, being those WordPress, Facebook, Twitter and YouTube, and how -to make a Social Media Online Marketing Strategy based on them. You will be learning about: Facebook: How- to create fan
Just as the Internet has changed the way people buy music, organize vacations, and go shopping, it has also affected how they interact socially. Through the use of social media, people can exchange photos and videos, share news stories, post their thoughts on blogs, and participate in online discussions. Social Media creates a place for community e
Brand strategist Phil Pallen is in the house! And it’s time to talk specifics.
How are you (yes, you) prepared to set your personal brand in motion?
In this small, interactive three-hour workshop, you’ll develop a custom tailored plan with next steps to build and promote your personal brand effectively. This workshop is taught by NYC-based cast
A fun-paced course that introduces you to the basics of using a computer and its related components. Develop essential skills with this class designed specifically for those who are new to the computer. Learn the very basics in computer operations: use of the mouse and key- board, terminology, and basic word processing. Learn how to find the inform
In this course, you will learn the methods, trends, and tools that are transforming today’s digital landscape and how you can utilize digital insights to become a better strategist. Technology has evolved our lives. It’s also transformed the definition of a big idea. Planners need to understand this rapid change to thrive in the digital age. Th
This presentation will cover how to promote your business and your projects and why in the world you would want to. The discussion will include all of the most asked questions from social media and events to national magazine press and showhouses- a talk about your next steps.
Blog! Blog! Blog! What is it all about? Marisa Marcantonio, founder of design blog StyleBeat.blogspot.com, editor and creative interior design consultant, will demystify the process of creating a blog, share how to find your design voice, and advise on how a blog and social media can help designers build and grow their business.
In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the Web to successfully deliver your message. In order to run a successful online marketing campaign, you need to understand how to conceive, structure, and measure your efforts across several different outlets -- from l
Are you ready to go public with your art? Do you want to make a successful career out of making art? This series is for you. October 16 – Digitizing Your ArtThe first step towards success is getting good, reproducible digital images of your art. Discussions of the basics will help you do just that–including pixels, file for
No matter how great your product or service is, no one will buy it if they don’t know about it. This class will review 1) essential branding communication concepts, 2) cutting edge in-bound marketing tactics: including social media, networking, blogs etc. and 3) how to implement a comprehensive brand media/promotion plan using a mix of technology
This course is expressly designed for parents who took time off from corporate America to raise their children, and are now getting ready to return. You’ve been home for a few years: What will you put on your LinkedIn profile? What will you say in interviews? Who will be willing to interview you? This course is for people who understand that
Students will learn the essentials of internet marketing in today’s fast paced world of digital media. This course will examine various media tools to develop a strong web presence to increase awareness, drive traffic to the site, SEO optimization and generating interest/leads in your brand, products or cause you’re promoting. This class i
Find out about the pet players, who's who in this exciting world, and discover the niche that's perfect for you.Why not take that fashion biz know-how in a new growth direction? Break into the pet industry where the business and talent parallels to fashion are remarkable. . Let special guest pet-expert marketers show you the way in terms of industr
This workshop will explore how to plan and integrate digital marketing programs build around your customers: From discussing social media, mobile campaigns and search, to understanding the role of measurements and analytics.To be successful today companies and marketing professionals need to connect with their customers though digital channels. The
This course will help human resource professionals understand the role of the new National Labor Relations Board (NLRB) in employee and union relations. More and more, union effectiveness in organizing will be tied to the political environment. Legislation like the Employee Free Choice Act and the Secret Ballot Protection Act demonstrate an interes
Got a great idea for a small business, but overwhelmed by the enormity of the undertaking? Maybe you’ve never taken a business class, but you’re sure your idea would change the world? Let’s get to work! This course is for all budding CEOs from 8 to 80 who have something of value to share with the world, and just need some organized guidance
Students enrolled in this class will learn a number of techniques that will build confidence and practice business insight for a career in the beauty industry. Our Bridal Makeup and Business Basics Workshop is designed to provide the tools needed to start your own freelance business in makeup artistry. This curriculum is mixed with practical a
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