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Currently viewing classes from:$0 to $1000
Just as the Internet has changed the way people buy music, organize vacations, and go shopping, it has also affected how they interact socially. Through the use of social media, people can exchange photos and videos, share news stories, post their thoughts on blogs, and participate in online discussions. Social Media creates a place for community e
This Web 2.0 for entrepreneurs class will help you cut through the clutter and build real connections, online and off, using social media, storytelling, and the ever-changing web. Is Web 2.0 mandatory for staying "with it" or is it just a time waster? How do you use it to grow your business? What is the relationship between your website and your ma
Social media has become an essential tool for boosting the presence of individuals and businesses. Writers of all kinds—book authors, stand-up comics, bloggers, playwrights, etc.—use social media to attract an audience for their work. And businesses of all kinds—from start-ups to major corporations—use social media to increase awareness and
TakeawaysLearn how to build a large Twitter following.Gain insights into your competitor’s marketing.Find out how to drive traffic from Twitter to your website.Learn how to discover people by interest and location.Find out how to automate many of these practices.
In today’s marketplace, buyers look for products and services on the Internet and ask colleagues and friends for recommendations before they even talk to a salesperson. Being able to leverage these social spheres is instrumental for any successful business. In this workshop, you’ll learn best practices in social selling by examining how sa
During this Social Media & Online Marketing Training we will be approaching the basic concepts behind the content for main Social Media Tools/Networks, being those WordPress, Facebook, Twitter and YouTube, and how -to make a Social Media Online Marketing Strategy based on them. You will be learning about: Facebook: How- to create fan
In our Facebook class, learn how to set up a profile page and apply privacy and security settings. You’ll also learn how to navigate posts, pictures and videos, and add friends to your feed. In Twitter, you’ll create a profile for personal or professional use, how to tweet in 140 characters or less and connect with other users.
Social Media Marketing II: Advanced Strategy, Execution, and MeasurementAs businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will exa
Social media can be overwhelming. Really overwhelming. But it can also bring your book marketing to the next level – the level of the next bestseller. Think your 14-year old can manage your social media presence? Think again.In this 45-minute workshop, evaluate the major social media platforms (think Facebook, Twitter, Pinterest, LinkedIn, and a
Remember when people cared about website hits? Now that that's over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.In this class, we'll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through
Learn how to set up and use this important professional networking site to make your job search more effective. The Business & Career Library is co-sponsoring this event.
This program is free and open to all adults, with general seating. Pre-registration does not guarantee a seat.
Mobile Marketing Strategy:Leveraging the Impact of the Third ScreenMore than 50 percent of the U.S. population owns a smartphone and more than 40 percent of time on the device is spent engaging with digital media. Mobile is becoming an increasingly important marketing channel. Brands and agencies are focusing on ways to satisfy the increasing consu
Learn the latest interactive promotional strategies and tactics. Social Media Marketing utilizes the various tools and techniques for building your brand image, retaining customers, and marketing your offerings online through social networking sites. Topics covered include an understanding of social networking, how to connect with and utilize the v
In this course, you will learn the methods, trends, and tools that are transforming today’s digital landscape and how you can utilize digital insights to become a better strategist. Technology has evolved our lives. It’s also transformed the definition of a big idea. Planners need to understand this rapid change to thrive in the digital age. Th
Search Engine Marketing: An Overview of Paid Search Advertising, Search Engine Optimization (SEO) and Web AnalyticsEver since the Web was launched close to 20 years ago, business owners, online marketers, content managers, professional service providers, website developers, web masters and entrepreneurs have needed to focus attention and resou
Whether you have a deep understanding of the ?blogosphere? or none at all, this all-day blogging workshop will provide you with invaluable insight into the vast world of online publishing.Food blogging serves as a satisfying creative outlet for many, an income source or even a full-time job for some.Digital strategy expert Ashley Parrish will teach
If you’re considering starting a blog but need some encouragement, or already have one but are looking to grow and expand it, this class will show you ways to leverage a blog into a new networking or career opportunity. You’ll find out about all things blog - including conceiving, branding, writing, growing, and monetizing.TakeawaysLearn how to
Lectures on fundamental concepts of business communicationEach week, a new topic is explored through lecture and writing exercise. The topics covered in this course include:You and the Audience: The value of good business writing. You—knowing how to present yourself. Audience—know your audience, picture yourself in their shoes. You and your aud
This WordPress group class concentrates on how to get a WordPress up quickly and efficiently. When you are finished with this class you will be able to create a website using WordPress, add posts and pages, customize existing templates, and feel comfortable updating your site. This class is perfect to those seeking to build and maintain a website e
Overview Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master the foundational concepts. Two days at the Digital Marketing Institute will set you up for digital success. This information-packed sem
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