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From Kickstarter or Indiegogo to Facebook and Twitter, most independent filmmakers are turning to crowdfunding and social media as engaging models for raising money and awareness for their films, at all stages of production. Learn how to find, establish and connect with your online audience, run a persuasive campaign with attractive incentives, rea
Everyone is talking about Twitter (even on Twitter). This social network has become one of the most popular destinations on the web. Twitter may seem complicated, almost like it has its own language. But it is actually quite simple once you learn a few basic concepts. This course will focus on Twitter for individual users.In this class we will cove
This Web 2.0 for entrepreneurs class will help you cut through the clutter and build real connections, online and off, using social media, storytelling, and the ever-changing web. Is Web 2.0 mandatory for staying "with it" or is it just a time waster? How do you use it to grow your business? What is the relationship between your website and your ma
Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals. This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as wel
During this Social Media & Online Marketing Training we will be approaching the basic concepts behind the content for main Social Media Tools/Networks, being those WordPress, Facebook, Twitter and YouTube, and how -to make a Social Media Online Marketing Strategy based on them. You will be learning about: Facebook: How- to create fan
Just as the Internet has changed the way people buy music, organize vacations, and go shopping, it has also affected how they interact socially. Through the use of social media, people can exchange photos and videos, share news stories, post their thoughts on blogs, and participate in online discussions. Social Media creates a place for community e
TakeawaysLearn how to build a large Twitter following.Gain insights into your competitor’s marketing.Find out how to drive traffic from Twitter to your website.Learn how to discover people by interest and location.Find out how to automate many of these practices.
You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand. Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much
Brand strategist Phil Pallen is in the house! And it’s time to talk specifics.
How are you (yes, you) prepared to set your personal brand in motion?
In this small, interactive three-hour workshop, you’ll develop a custom tailored plan with next steps to build and promote your personal brand effectively. This workshop is taught by NYC-based cast
A fun-paced course that introduces you to the basics of using a computer and its related components. Develop essential skills with this class designed specifically for those who are new to the computer. Learn the very basics in computer operations: use of the mouse and key- board, terminology, and basic word processing. Learn how to find the inform
In this course, you will learn the methods, trends, and tools that are transforming today’s digital landscape and how you can utilize digital insights to become a better strategist. Technology has evolved our lives. It’s also transformed the definition of a big idea. Planners need to understand this rapid change to thrive in the digital age. Th
This presentation will cover how to promote your business and your projects and why in the world you would want to. The discussion will include all of the most asked questions from social media and events to national magazine press and showhouses - a talk about your next steps.
Learn the steps it takes to create an online business, whether using social media to garner sales or traditional sites like eBay, Etsy, Shopify, or by building a site from scratch. You will also learn how to garner press and grow a strong customer base. Leave with a customized framework to starting your online business.
If you’re considering starting a blog but need some encouragement, or already have one but are looking to grow and expand it, this class will show you ways to leverage a blog into a new networking or career opportunity. You’ll find out about all things blog - including conceiving, branding, writing, growing, and monetizing.TakeawaysLearn how to
Just in time for CMJ to blow into town this October, this class will focus on the less glamorous side of the music business, taking a look at all of the very necessary marketing practices to help your band make a splash.Topics will include:Social Media TacticsHow to Build a Mailing ListHow to Write a Press ReleaseDo's and Don'ts of PitchingFollow-u
Blog! Blog! Blog! What is it all about? Marisa Marcantonio, founder of design blog StyleBeat.blogspot.com, editor and creative interior design consultant, will demystify the process of creating a blog, share how to find your design voice, and advise on how a blog and social media can help designers build and grow their business.
In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the Web to successfully deliver your message. In order to run a successful online marketing campaign, you need to understand how to conceive, structure, and measure your efforts across several different outlets -- from l
Are you ready to go public with your art? Do you want to make a successful career out of making art? This series is for you. October 16 – Digitizing Your ArtThe first step towards success is getting good, reproducible digital images of your art. Discussions of the basics will help you do just that–including pixels, file for
No matter how great your product or service is, no one will buy it if they don’t know about it. This class will review 1) essential branding communication concepts, 2) cutting edge in-bound marketing tactics: including social media, networking, blogs etc. and 3) how to implement a comprehensive brand media/promotion plan using a mix of technology
This course is expressly designed for parents who took time off from corporate America to raise their children, and are now getting ready to return. You’ve been home for a few years: What will you put on your LinkedIn profile? What will you say in interviews? Who will be willing to interview you? This course is for people who understand that
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