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Social Media Marketing 101

  • Beginner
  • 18 and older
  • $75
  • Earn 10% Rewards
  • Price Lock
  • 509 7th St NW, Washington, DC
  • 2 hours

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  • $75
  • 2 hours
  • A computer will not be provided.

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Class Description

Description

What you'll learn in this social media class:

Social media is an essential part of marketing and growing your brand. Join us as we explore this digital marketing landscape and discover your social media potential.

This workshop will provide an in-depth overview into the 4-5 major social media platforms (Facebook, Twitter, Instagram, Snapchat, Youtube). We will look at use cases from non-profits, startups, well-known brands, and world-renowned associations to assess best practices that you can apply to your own marketing efforts.

You'll leave with a detailed understanding of the current social media landscape, how to evaluate which tools or platforms are best for your goals, and a deeper understanding of how to create relevant, shareable content.

Takeaways
  • Understand the best social media platform(s) suited for you or your organization – based on budget, personnel, and resources
  • Learn the latest trends and uses for content on the major social media platforms
  • Discover new ways to create and curate content that will generate brand awareness
  • Understand how to create content for the major social media platforms: long form vs. micro-content, Instagram/Snapchat stories, and animated/video content
Prereqs & Preparation
This workshop is designed for individuals and organizations that are already experimenting with the digital landscape. Even if marketing or social media doesn't directly fall under your job responsibilities, becoming well versed in the major social media platforms is a must-have skill and we encourage you to join us!

What to bring to class: All students must bring their own laptop

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Social Media Marketing 101

    Reviewed by Laly I. on 5/31/2019
    Very good content, well explained, however the teacher speaks very fast or may be it was too much content for the time
  • Social Media Marketing 101

    Reviewed by Niki M. on 1/21/2019
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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Ahmed
is there a certificate?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Student can request a certificate of completion from the school after the class.
Answer Show answer
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General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

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