Paid Social for the Win: FB + Instagram Advertising

Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced, hands on class.

We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

Takeaways

• Learn the anatomy of a successful Facebook + Instagram ad campaign
• Learn how to set up a placement optimized campaign across the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) to reach your audience where they are spending the most time.
• Understand bidding and how to set up A/B tests.
• Explore Custom Audiences and set up several of your own in your business account.
• Learn how to optimize your ads.
• Find out how to interpret key success metrics like CPA, CTR, and CVR to drive decision-making.
• Be able to keep your house in order when tracking and reporting results.

Preparation

• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
• Set up Facebook Business Manager and make sure you have access to an Ad Account.
• This course will occur completely online using Zoom and Slack.
• Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.