Facebook Advertising for the Win

Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. 

From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

Takeaways

• Learn the anatomy of a successful Facebook ad.
• Understand bidding and how to set up A/B tests.
• Explore Custom Audiences and set up several of your own in your business account.
• Learn how to optimize your ads.
• Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.
• Be able to keep your house in order when tracking and reporting results.

Preparation

Basic technical aptitude and orientation to computers, and curiosity to learn new tools.

• This course will occur completely online using Zoom and Slack
• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
• Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course - launches
• Each individual course participant must have purchased a ticket