Thankfully we have 3 other Marketing Strategy Classes for you to choose from. Check our top choices below or see all classes for more options.
This class isn't on the schedule at the moment, but
save it to your Wish List to find out when it comes back!
If you're enrolled in an upcoming date, this simply means that date has now sold out.
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having.
A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to connect with people in a meaningful way. In this class we'll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics. You'll leave knowing how to lay the foundation for creating content and how to activate across digital channels.
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs.
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.
Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.
General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.
Participants should be prepared with 2-3 examples of content (social media posts, blog posts, videos etc.) they like from brands, editorial sites, people etc.
Still have questions? Ask the community.
GA Washington D.C. (Remote Online)
Washington, District of Columbia Online
GA Washington D.C. (Remote Online)
Washington, District of Columbia
Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.
This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!
General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program.
Since their founding in 2011, GA has graduated...
This school has been carefully vetted by CourseHorse and is a verified DC educator.
Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand. In this powerful seminar, you’ll focus on strategy…product portfolio planning…key tasks of a product manager…understanding critical reports…and how to calculate break-even...
Wednesday Oct 12th, 9am - 4:30pm Eastern Time(3 sessions)
How you do business is changing fast. Competition is more fierce than ever. How well you can grasp and handle data, reduce risks, and manage people, processes, and new technology is being tested daily. Prepare yourself to innovate, strategize, and lead with success. In this one-of-a-kind program, you’ll explore these vital skills...
Monday Oct 3rd, 9am - 4:30pm Eastern Time(5 sessions)
Whether it’s entering new markets, repositioning, outsourcing, or undertaking new initiatives or technology, execution of strategic goals is often a graveyard of good intentions. A recent strategy execution study of a broad group of leaders found that 65% of them do not consider their own organization successful at executing their strategies. What...
Wednesday Oct 19th, 9am - 4:30pm Eastern Time(3 sessions)
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