Fundamentals of Marketing: Your Action Plan for Success
- All levels
- 21 and older
- $2,295
- Earn 22,950 reward points
- 2345 Crystal Dr , Arlington, VA
- 15 hours over 2 sessions
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American Management Association @ 2345 Crystal Dr , Arlington, VA
Enhance your business acumen and develop essential leadership skills in this immersive program. Learn how to analyze data, manage people and processes, and navigate new technology, all while practicing in a realistic business simulation. Unlock your potential for success in today's ever-changing business landscape.
Jun 10th
9am–4:30pm EDT
Meets 5 Times
As a marketing professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities, you’ll discover how to implement the right approach for your company’s unique needs.
Who Should Attend
Newly-appointed marketers; product, brand, and advertising managers; business professionals and executives who need a clearer understanding of marketing’s role in generating profits.
How You Will Benefit
What You Will Cover
Outline
Learning Objectives
Marketing Overview
Marketplace Analysis
The Marketing Mix—Product/Price/Place/Promotion
Your Action Plan for Success
For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.
If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.
Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.
Please email us at [email protected]
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
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The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...
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American Management Association
Arlington
2345 Crystal Dr Suite 200
At Crystal Dr
Arlington, Virginia 22202 Arlington
2345 Crystal Dr Suite 200
At Crystal Dr
Arlington, Virginia 22202
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