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Digital Marketing Foundation

at Imparture - Downtown, Washington, D.C.

Course Details
$1,745 14 seats left
Start Date:

Mon, Dec 09, 9:30am - Dec 10, 5:00pm (2 sessions)

Next start dates (1)

Downtown, Washington, D.C.
You'll receive confirmation of the
course venue location in your "joining
instructions' sent to you prior to class
Washington, District of Columbia
Early Bird price until November 25, $2045 thereafter
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 8
Teacher: Sean Makulowich

What you'll learn in this digital marketing course:

Book on this intensive two-day digital marketing workshop to get fully briefed on the key ingredients that form a successful digital marketing strategy. Gain expert training and guidance from the front-line and best practice insight from recent case study examples. Leave the course with hands-on skills, ready to put your knowledge into play.

Any successful digital marketing campaign is built on solid foundations, which is why our Digital Marketing Foundation workshop opens with a comprehensive look at both digital marketing and content strategy. 

Also learn all about SEO – what it means, how it frequently changes and what to do to improve your search rankings. Tap into the power of social media to amplify your message and continue to make the most of opportunities offered by email marketing.

You’ll also discover how to maximize advertising opportunities, both with Google AdWords and across social media, with strategies, best-practice content guides and more. Also get to grips with Conversion Rate Optimization to drive results to the next level.

Finally, you'll end the course with a clear picture of how to get started measuring your digital campaigns using Google Analytics and the social giants’ own analytics tools, plus discover ways and means of improving results through ongoing testing and other techniques. Sign up now and transform your digital marketing skillset into best in class.

Course Topics:

Day One:
  • Digital Marketing Strategy
  • Content Strategy
  • Social Media Strategy
  • Social Media Advertising
  • Email Marketing
Day Two:
  • Search Engine Optimization (SEO)
  • Google Adwords
  • Conversion Rate Optimization
  • Google Analytics
  • Social Analytics

Each day of training follows a set itinerary, with tea, coffee and refreshments provided throughout. An enjoyable lunch can also be expected.

9:30 - Delegate Arrival & Refreshments
10:00 - Training Commences
11:15 - Refreshment Break
11:30 - Training
13:00 - Lunch
13:45 - Training
15:00 - Refreshment Break
15:15 - Training
16:30 - Q&A
17:00 - Training Closes

The same timings will run for both days.

Post training support
We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

Imparture playbook library
Free ‘how-to’ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.

Full access to training materials
Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.
Ongoing support
Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.

Imparture venues are all based in central, easy-to-reach, city locations.

A welcome email outlining the address for the training location, the timings for the class and all additional information will be sent to the student two weeks (10 working days) prior to the course start date.

Please bring a laptop and the login details (admin where possible) for any social media, google analytics or digital accounts that you will need to access during the class.
School Notes: The school would need your cellphone number, job title, and company name to complete the registration. Please reach out to [email protected] after booking the class with this information.

Still have questions? Ask the community.

Refund Policy
Each booking has a “cooling off” / cancellation period of 7 days during which the client may cancel their booking and receive a full refund. This period begins from the date the booking was made. Thereafter, they are not entitled to a refund. 

In the event that the client is no longer able to attend the class on the dates booked and they are outside the 7-day cancellation period, they will be able to move their booking to the next available date for an additional charge (including any applicable local tax). The transfer must take place as soon as possible and for a course date scheduled to take place within six (6) months of the cancellation date. All transferred bookings regardless of training delivery method are subject to “Transfer Fees”. Transfer fees are a percentage of the cost of the original booking, which will be charged in addition to the original booking fee. The percentage is dependent on the period of notice you provide to Imparture. Transfer fees are applicable to all rescheduled bookings, whether or not payment for the original booking has been received.

If the period prior to scheduled course start date is:
  • Greater than 20 working days – no charge to transfer
  • Less than 20 working days - 50% of your booking fee to be charged in addition to your original payment
  • Less than 10 working days – 100% of your booking fee to be charged in addition to your original payment
These charges reflect the associated costs incurred and the associated effort of rescheduling by date of cancellation, respective to course start date. Once the course has started, any requests to cancel throughout the training period will be associated with a 100% cancellation fee, should the delegate wish to transfer their attendance to another scheduled date. Refunds for non-attendance are not available. 

Alternatively, the client has the option to substitute the delegate(s) with a colleague(s) at no additional cost. The client should contact [email protected] with the contact details of the new attendee, including first and last names, job title, email address and cell phone number.

If a client places a booking during the “Early Bird” period, they are required to clear the full balance listed on the invoice prior to the final date of the “Early Bird” period. Failure to do so will result in a charge for the full price of the event with the discount removed. 

Imparture will not be liable for damages, including the return of any payments, in the event that the client is unable to attend their course by reason of strikes, lockouts, labor disputes, embargoes, acts of God (including, but not limited to, weather conditions that prevent travel or make travel difficult or dangerous), civil commotion, fire or other casualty or other causes beyond the reasonable control of Imparture. 

Imparture holds the right to cancel any training session if it does not feel the course would benefit the client, for example in circumstances of low delegate registrations. In this event, Imparture will offer the client or their colleague a course credit to attend an event run at a later date, and for a different topic or location if preferred. 

Should unforeseen circumstances require it, Imparture also has the right to change the course date, training venue and trainer up to 7 days prior to the event date to a location within walking distance of the original location.

Imparture strongly recommends that clients do not book travel or accommodations until 10 days prior to the date of a course. In the event that they book travel or accommodations prior to this 10-day period and the course date should thereafter be changed, the client agrees that Imparture will not be liable for any costs incurred by you by reason of the change in the date of the course.

These terms are effective for all bookings, even if payment has not been received at the time of booking, and also include any person who is a “no-show” on the day. Imparture reserves the right not to confirm a booking unless payment is made prior to the training course date.


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All classes at this location

Start Dates (2)
Start Date Time Teacher # Sessions Price
9:30am - 5:00pm TBD 2 $2,045
This course consists of multiple sessions, view schedule for sessions.
Wed, Oct 30 9:30am - 5:00pm TBD
9:30am - 5:00pm Sean Makulowich 2 $1,745
This course consists of multiple sessions, view schedule for sessions.
Tue, Dec 10 9:30am - 5:00pm Sean Makulowich

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School: Imparture


Imparture is a leading light, globally, in digital skills training.

With HQs in the worldʼs most notable tech hubs, and 26 training locations worldwide, Imparture presents a platform to actively learn the very latest developments in digital.

With a human-centred approach to learning, all of Imparture’s...

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