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Branding Fundamentals

at General Assembly - Online

(2652)
Course Details
Price:
$55
Start Date:

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Location:
Online
GA Washington D.C. (Remote Online)
Washington, District of Columbia
(Map)
Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this branding training:

Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money.


As with all things marketing, branding is all about the customer journey. Participants in this session will take a journey of their own: understanding the fundamentals of branding, the three ingredients to an effective brand strategy, and seeing first-hand how their favorite brands come to life.


Takeaways

  • Understand the role brand plays in long-term business success
  • Identify the core elements of a brand strategy
  • Learn how to apply a brand strategy consistently throughout a business
  • See examples of brand strategies in action and make correlations to endeavors or issues important to them

Prerequisites & Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • Basic understanding of modern marketing approaches and techniques is helpful but not necessary.
  • A curious mind and passion for what you do!
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.

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School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program.

Since their founding in 2011, GA has graduated...

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