General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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In the always-on, always connected world the demand for digital marketing skills is greater than ever. Are you curious what digital marketing channels currently look like? Do you want to learn how marketers are engaging with their audiences? Are you considering a jump into the world of digital marketing and want to learn what it entails? Maybe you just want to get your head around the marketing jargon to determine how and where your business fits...
General Assembly @ 1218 Third Ave, Seattle, WA
In this hands on, interactive workshop, learn how to present your career path and professional experience in a memorable and impressive way. Communicating who you are — and explaining your skills and experience — in a compelling way is critical to creating and landing the professional opportunities you seek. What happens when you’re not sure on how to turn your career “facts” into stories? What if your story includes a critically important...
General Assembly @ 1218 Third Ave, Seattle, WA
Full Course: Marketing Through Pinterest: Creating and Executing a Strategy With over 70 million users worldwide and an 80% content sharing rate, Pinterest is one of the fastest growing and most viral social networks. Do you know how to leverage this valuable marketing opportunity? In this class, you’ll learn how to increase your brand presence and drive traffic to your site using Pinterest as a marketing platform. We’ll explore the ins-and-outs...
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General Assembly @ 1218 Third Ave, Seattle, WA
You work with diverse teams to create amazing products. You get why diversity is important, but when words like toxic masculinity, racism, or privilege come up, alarms go off and you don’t what to do. You need the skills to communicate across any difference, even when the going gets tough. In this teaser, you’ll learn why safety and curiosity are the cornerstones of communicating across difference. You’ll get a taste of what it...
General Assembly @ 1218 Third Ave, Seattle, WA
How can you leverage your network to get what you want? How can you build the right community to achieve your dreams - whether it is starting a business, landing a job you love, running a successful crowdfunding campaign or finding a partner? Melissa will share tried-and-tested practical tools and thinking for building a global community of intention and generosity. Drawing from her experiences as a global serial entrepreneur who has set up three...
General Assembly @ 1218 Third Ave, Seattle, WA
Learn about decision making -- optimal decisions, gathering information, dealing with adversaries, policies and plans, reinforcement learning -- to complement your data science / machine learning skills. Data science has tended to focus on understanding, analyzing, and learning from data sets. But in addition to better understanding the world, an intelligent agent needs to know how to act optimally given what it knows. That is the domain of decision...
In this class we will move beyond the basics of spreadsheet creation. Topics will include data manipulation/troubleshooting and advanced functions to summarize and analyze data having multiple attributes. We will also introduce Pivot Tables, advanced graphs, and macros. Class exercises will be utilized to facilitate understanding. Takeaways Students will learn how to effectively streamline and analyze data using some of the more advanced features...
General Assembly @ 1218 Third Ave, Seattle, WA
Walk through the history of type and progression throughout different media Show examples of type in print and web and the differences between both Show how type works with color/texture/images Talk about different types of fonts (serif, sans-serif, display, handwritten) and the benefits/best uses for all Walk through do’s/dont’s - no stretching, rotating, etc. Demonstrate with provided fonts (4-5 or so) and headline/body copy of how to lock...
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Are you using Excel for analysis? Spreadsheets are useful for analyzing and visualizing...
Content Strategy Masterclass: Cultivate Your Brand, Grow Your Audience Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours...
Geared for marketers, start-up founders, or people building companies via social media, this workshop will share the latest trends in social marketing and strategic tactics to build an integrated community. You will leave with an understanding on how to set objectives, how to develop an integrated social media strategy and how to measure success on social media. Takeaways How to set objectives for social media How to develop an integrated social...
General Assembly @ 1218 Third Ave, Seattle, WA
You’ve covered the basics of SEO and feel like you have a solid understanding of it, but how do you further your knowledge and make the most of it? In this class for business owners, entrepreneurs, and marketers with a basic understanding of SEO, you’ll take a deep dive into the world of SEO. You’ll learn about Google indexation, setting and measuring ROI based goals with clients or managers, tactical keyword research, site architecture and...
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to...
There is an exciting crossover between stand up comedy and marketing that you never knew you needed...until now! Take your career to the next level by combining the practices learned through stand up comedy with marketing and branding. Whether it’s public speaking, knowing your audience for a pitch, writing and editing a brief, or connecting through humor, stand up comedy is a fresh way to take your marketing career to the next level. Comics...
Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for an individual to pursue a more fulfilling career. In this workshop, you’ll get an in-depth...
General Assembly @ Online Class, Seattle, WA
We will discuss best practices and do group exercises that will help make the collaborative design process more efficient. Participants will learn most commonly used Sketch plugins from Github and have access to a full list of all plugins available for use in future projects. We will go through several in-class individual exercises to set up developer-friendly layouts, practice using plugins, and export CSS attributes. Takeaways We will explore...
General Assembly @ Online Class, Seattle, WA
The secret to a seamless working life? Managing Expectations with key stakeholders. The reason why so many of us find this challenging? We were never given the tools to communicate helpfully when challenges arise. Those who are consistently successful at work share the ability to communicate a solution-oriented mindset, leverage the buy-in of key stakeholders (internally and externally) and can use constructive communication skills to when it counts....
Are you interested in producing more professional videos on your iPhone or smartphone? This introductory class is designed to give producers the right tools to record great mobile content. The class will provide an in-depth look at the media capabilities of iPhone and smartphones. Additionally, the class will cover the basics of storytelling, interviewing and composition. Video content can greatly enhance any brand or businesses marketing efforts....
We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond. Whether you’re doing it for yourself, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after. But it doesn’t have to be like that. Running a brand project can be a thoroughly...
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