Learn advanced marketing strategies and tactics in Seattle's Professional Marketing class, where participants can gain practical skills in digital advertising, social media marketing, and content creation.
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The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information...
General Assembly @ 1218 Third Ave, Seattle, WA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to...
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have...
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Explore Professional Private Group EventsGeneral Assembly @ Online Class, Seattle, WA
This is a beginner's online class that teaches the basics of Search Engine Optimization. We will be discussing how to ensure that a website is search engine friendly, a brand has a strong digital footprint and consistency across the web, how important it is to have healthy online relationships, and how to track and analyze performance over time. Takeaways We will be going over the following: Up-to-date SEO best practices Industry Terminology...
General Assembly @ Online Class, Seattle, WA
Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out...
General Assembly @ Online Class, Seattle, WA
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and...
General Assembly @ Online Class, Seattle, WA
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this workshop for: Entrepreneurs and Business Owners who would like to drive...
General Assembly @ Online Class, Seattle, WA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have...
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...
Lean Kanban Inc. @ 200 1st Ave West, Seattle, WA
This class will thoroughly review the Lean Kanban University certified Kanban training curriculum and discuss the challenges of teaching Kanban classes. It is appropriate for people who have some experience with the Kanban Method and who wish to deliver certified Kanban training in a classroom setting, either publicly or within an organization. Each attendee will present a relevant case study. At the conclusion of the course each student will have...
Lean Kanban Inc. @ 200 1st Ave West, Seattle, WA
This 2-day class offers an abridged version of the Kanban Coaching Professional (KCP) Masterclass and is specifically designed to augment the 3-day Kanban Maturity Model class. The focus is upon the leadership and cultural tools from the masterclass. You’ll learn to understand “first who, then why”; how to recognize identity and how its many facets are sources of resistance to change. This class focuses upon the psychology, social psychology...
Lean Kanban Inc. @ 200 1st Ave West, Seattle, WA
This leadership & coaching masterclass is for consultants, coaches, change agents, managers and Kanban practitioners who want to take it further. Spend 5 days with pioneer of Kanban, David J. Anderson. Achieve the educational requirement for the Kanban Coaching Professional designation. The focus of the masterclass since 2009 has always been the same: the outcome we seek is educated coaches, consultants and managers with the mindset, knowledge,...
Lean Kanban Inc. @ 200 1st Ave West, Seattle, WA
Scheduling, Sequencing & Selection Using Risk Assessment Frameworks and Cost of Delay Analysis Learn to prioritize better and faster. Make better, fact-based, more defensible decisions. This class teaches you a fast, light-weight and yet very powerful approach to deciding what do to next, which order to do things, when to start something and how to manage a very large set of choices, using fact-based, filtering techniques similar to...
Lean Kanban Inc. @ 200 1st Ave West, Seattle, WA
Managing Dependencies for Enterprise Agility Using Dynamic Reservation Systems, Capacity Allocation and Classes of Reservation A lightweight, probabilistic, risk managed approach to capacity management and anticipating dependencies Managing dependencies effectively is often the key to unlocking enterprise scale agility. However, existing Agile doctrine doesn’t provide a good solution, often resorting to “big planning up-front”,...
Lean Kanban Inc. @ 200 1st Ave West, Seattle, WA
How do you know why your customers select you and your products and services? How do you know whether a change to a product or service will represent an improvement? How do you select new features, functions and classes of service? How do you manage your portfolio of products and services and the market segments you serve? How do you find, select, and grow market segments? How do you identify segments that you don’t serve well and should be switched...
Lean Kanban Inc. @ 200 1st Ave West, Seattle, WA
This leadership & coaching masterclass is for consultants, coaches, change agents, managers and Kanban practitioners who want to take it further. Spend 5 days with Kanban thought leader, David J. Anderson in this workshop limited to just 12 attendees. Achieve the educational requirement for the Accredited Kanban Consultant credential from Kanban University. Previously known as the KCP Masterclass. This Masterclass is ideal for anyone tasked...
MSys Training @ 2211 Elliott Ave, Seattle, WA
Lean Six Sigma Black Belt primarily focus on project execution. Six Sigma is a standard approach to improve the quality and maintain consistency by minimizing the defect rate in delivery of services and products. Whereas Lean is a method that help you to reduce the waste while delivering the product. Our Lean Six Sigma Black Belt training helps professional to learn how to improve quality of services while eliminating defects and lead the project...
General Assembly @ 1218 Third Ave, Seattle, WA
Students will learn how to answer behavioral based interview questions as well as the different types of interview styles being utilized in the industries today. We will also discuss the importance of knowing your brand and how to articulate this in a 30-second elevator pitch. We will also chat about the different stages of an interview and how best to prepare and follow-up post interview. Takeaways Tips for how to prepare and ace your next interview...
General Assembly @ 1218 Third Ave, Seattle, WA
Facebook Advertising is the hottest area of paid advertising available on the internet today. With targeting abilities that rival any other advertising platform, there exists no better way to get the word out about your business then with Facebook Advertising. This cutting edge course will teach you the secrets the pros use to make Facebook Advertising pay. You’ll learn why Facebook advertising is so valuable and the most important things you...
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