Fit for Purpose
- All levels
- 18 and older
- $1,950
- Earn 19,500 reward points
- 200 1st Ave West, Seattle, WA
- 20 hours over 2 sessions
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Jun 7th
7:30–11:55pm PDT
Meets 8 Times
How do you know why your customers select you and your products and services? How do you know whether a change to a product or service will represent an improvement? How do you select new features, functions and classes of service? How do you manage your portfolio of products and services and the market segments you serve? How do you find, select, and grow market segments? How do you identify segments that you don’t serve well and should be switched off? This class will answer all of these questions and more…
This is the 2-day class developed from the recent book, Fit For Purpose – how modern businesses find, satisfy & keep customers, by David J. Anderson & Alexei Zheglov. This class presents a significant part of the strategic planning, marketing, market research, product management and service design from the suite of classes offered in Enterprise Service Planning.
This class will offer you significant new insights into how to optimize the effectiveness of your business, to produce fit-for-purpose products and services that delight your customers, making them loyal to your brand and increasing your share, revenues and margins.
Learning Objectives:
Who Should Attend?
This class is for executives and decision makers who set strategy and choose the portfolio of products and services offered. It is appropriate for anyone performing the following functions: strategic planning; strategic marketing; market research; product management; product design; service design; product ownership; and portfolio management.
This class is useful for anyone who wants to understand how to set metrics in order to drive appropriate, congruent, aligned behavior in an organization and for those who wish to drive product and service improvement.
Prerequisites
There are no specific prerequisites for this class. It is recommended that attendees have a business background or a role in marketing, strategic planning or portfolio management. A business degree or formal qualification in business is not necessary but attendees with such a background may find the contrasts with familiar material to be either interest or challenging. Prior knowledge or experience with Net Promoter Score, Jobs to be Done, Balanced Scorecard, OKRs (Objectives and Key Results) or Goal-Directed Design may also enhance the learning experience but is certainly not required.
Lean Kanban University® Certification
Students will receive a certificate of completion recognizing participation in the class.
Substitutions are accepted at any time. Cancellations must be notified by email and refunds will be provided according to the following:
More than 10 days prior = 80% of course fee
5 to 10 days prior = 50% of course fee
Less than 5 days = no refund provided
Lean Kanban, Inc. reserves the right to postpone or cancel this event if there are insufficient registrations or if presenters are unable to attend due to illness. If necessary, you will be notified no later than 7 days prior to the event and all registration payments will be refunded promptly. If circumstances require, presenters may be substituted for alternative qualified presenters with equivalent experience.
Please be advised that events can be subject to changes in date and/or venue due to acts out of our control such as bad weather, civil unrest, etc. It is recommended that you purchase changeable and refundable tickets. Lean Kanban, Inc. will not be responsible for incurred costs in the event that we need to make changes due to circumstances beyond our control.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
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The David J Anderson School of Management is a Seattle-based training center and global consultancy focused on training managers to make better decisions. Top management professionals such as David J Anderson present the Lean Kanban curriculum including the highest level professional development classes...
Read more about Lean Kanban Inc.
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Lean Kanban Inc.
Lower Queen Anne
200 1st Ave West #404
Seattle, Washington 98119 Lower Queen Anne
200 1st Ave West #404
Seattle, Washington 98119
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