Discover Classes. Earn Rewards.

Fit for Purpose is unfortunately unavailable

Thankfully we have 2 other Management Classes for you to choose from. Check our top choices below or see all classes for more options.

Lean Six Sigma Black Belt Certification

Six Sigma Development Solutions, Inc. @ 3201 South 176th S, Seattle, WA & Virtually Online

The Lean Six Sigma Black Belt certification course uses simulations to learn the importance of data and statistics when solving a process problem. You will learn powerful root cause analysis tools as well as using Minitab as a statistical analysis tool throughout the course. At the end of the course, the Master Black Belt Instructor will give you the tools to complete your Six Sigma Black Belt Certification project.

(1) Intermediate 21 and older
$2,999

5 sessions

Gift it!

Lean Six Sigma Green Belt Certification

Six Sigma Development Solutions, Inc. @ 3201 South 176th S, Seattle, WA & Virtually Online

The Lean Six Sigma Green Belt course is full of games, videos, and other active learning. We will be using simulations to learn the importance of data and statistics when solving a process problem. You will learn powerful root cause analysis tools as well as Minitab. The instructors will keep you engaged and excited! At the end of the course, the Master Black Belt Instructor will give you the tools to complete your Six Sigma Green Belt Certification project.

(1) Intermediate 21 and older
$2,999

5 sessions

Gift it!
See all Management classes Seattle

Fit for Purpose

  • All levels
  • 18 and older
  • $1,950
  • 200 1st Ave West, Seattle, WA
  • 20 hours over 2 sessions

Start Dates (0)

  • $1,950
  • David J Anderson School of Management @ 200 1st Ave West #404, Seattle, WA 98119
  • 20 hours over 2 sessions
Showing 10 of 0

Class Description

Description

What you'll learn in this management course:

How do you know why your customers select you and your products and services? How do you know whether a change to a product or service will represent an improvement? How do you select new features, functions and classes of service? How do you manage your portfolio of products and services and the market segments you serve? How do you find, select, and grow market segments? How do you identify segments that you don’t serve well and should be switched off? This class will answer all of these questions and more…

This is the 2-day class developed from the recent book, Fit For Purpose – how modern businesses find, satisfy & keep customers, by David J. Anderson & Alexei Zheglov. This class presents a significant part of the strategic planning, marketing, market research, product management and service design from the suite of classes offered in Enterprise Service Planning.

This class will offer you significant new insights into how to optimize the effectiveness of your business, to produce fit-for-purpose products and services that delight your customers, making them loyal to your brand and increasing your share, revenues and margins.


Learning Objectives:

  • Understand that all products or services have design, implementation and service delivery elements
  • Learn how to identify and describe the design, implementation and service delivery elements
  • Understand how to recognize and define or describe a customer purpose
  • Learn how to segment your market based on customer purpose and that individual customers can occupy multiple segments based on their context and specific purpose given their circumstances
  • Understand the two ways of learning your customers’ purposes: customer narrative relayed from frontline staff – “flying visually”; and using the F4P Card market research tool – “flying on instruments”.
  • Understand the 4 types of metrics: Fitness Criteria (used to select your product or service in the market); general health indicators; improvement drivers and vanity metrics
  • Understand that only fitness criteria are key performance indicators (KPIs)
  • Learn how to correctly classify metrics
  • Understand how to set objectives for each type of metric: fitness criteria have thresholds of acceptable performance and overserving; general health indicators have a range; improvement drivers have a target; while vanity metrics have an emotional need that may need addressed culturally and organizationally.
  • Understand the 4 commonly recurring types of fitness criteria: Lead Time; Quality; Safety & Conformance; and Affordability.
  • Recognize the 3 aspects of lead time (or time-to-market) as timeliness, predictability and duration, and learn how to describe them and when and how to recognize which is applicable.
  • Understand the difference between functional and non-function requirements
  • Learn how to describe and specify requirements in a measurable fashion
  • Learn that price and affordability can be both an absolute independent variable, and a relative non-independent variable that changes with quality and lead time depending on the risks and purpose a customer has when consuming your product or service
  • Learn how to construct customer questionnaires to solicit customer purpose and fitness criteria and levels of satisfaction.
  • Learn how to report F4P Card surveys using the Fitness Box Score method
  • Learn why a “Net Fitness Score” is not a desirable concept and should be avoided
  • Learn how to analyze survey results and understand whether individual segments are underserved, appropriately served and “fit”, or overserved
  • Learn how to classify segments into desirable and undesirable and how to take actions to improve or switch off segments that are underserved
  • Learn and understand how segments can overlap and affect each other and how to avoid taking action for one segment that might damage adoption, sales or revenue in another segment
  • Understand how Fit for Purpose integrates together with Net Promoter Score, Jobs To Be Done, Balanced Scorecard, OKRs, Goal-Directed Design/Personas

Who Should Attend?

This class is for executives and decision makers who set strategy and choose the portfolio of products and services offered. It is appropriate for anyone performing the following functions: strategic planning; strategic marketing; market research; product management; product design; service design; product ownership; and portfolio management.


This class is useful for anyone who wants to understand how to set metrics in order to drive appropriate, congruent, aligned behavior in an organization and for those who wish to drive product and service improvement.


Prerequisites

There are no specific prerequisites for this class. It is recommended that attendees have a business background or a role in marketing, strategic planning or portfolio management. A business degree or formal qualification in business is not necessary but attendees with such a background may find the contrasts with familiar material to be either interest or challenging. Prior knowledge or experience with Net Promoter Score, Jobs to be Done, Balanced Scorecard, OKRs (Objectives and Key Results) or Goal-Directed Design may also enhance the learning experience but is certainly not required.


Lean Kanban University® Certification

Students will receive a certificate of completion recognizing participation in the class.

Refund Policy

Substitutions are accepted at any time. Cancellations must be notified by email and refunds will be provided according to the following:


More than 10 days prior = 80% of course fee

5 to 10 days prior = 50% of course fee

Less than 5 days = no refund provided


Lean Kanban, Inc. reserves the right to postpone or cancel this event if there are insufficient registrations or if presenters are unable to attend due to illness. If necessary, you will be notified no later than 7 days prior to the event and all registration payments will be refunded promptly. If circumstances require, presenters may be substituted for alternative qualified presenters with equivalent experience.


Please be advised that events can be subject to changes in date and/or venue due to acts out of our control such as bad weather, civil unrest, etc. It is recommended that you purchase changeable and refundable tickets. Lean Kanban, Inc. will not be responsible for incurred costs in the event that we need to make changes due to circumstances beyond our control.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Benefits of Booking Through CourseHorse

  • Booking is safe. When you book with us your details are protected by a secure connection.
  • Lowest price guaranteed. Classes on CourseHorse are never marked up.
  • This class will earn you 19500 points. Points give you money off your next class!

Questions & Answers (0)

Get quick answers from CourseHorse and past students.

Lean Kanban Inc.

The David J Anderson School of Management is a Seattle-based training center and global consultancy focused on training managers to make better decisions. Top management professionals such as David J Anderson present the Lean Kanban curriculum including the highest level professional development classes...

Read more about Lean Kanban Inc.

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified Seattle educator.

Lean Kanban Inc.

Lean Kanban Inc.

All classes at this location

Google Map

Give This Course as a Gift Card

  • Thousands of classes
  • No expiration
  • Unique and memorable gifts for any occasion
  • Personalized
  • Explore a passion, gain a new skill, discover a new hobby, engage in a memorable experience
  • Instant delivery
  • Lock in a price with the Inflation Buster Gift Card Price Adjuster™

Buy a Gift Card

Book this Class as a Group Event

Booking this class for a group? Find great private group events

Or see all Professional Group Events

Explore group events and team building activities ranging from cooking, art, escape rooms, trivia, and more.

CourseHorse Gift Cards

  • Creative & unique gift for any occasion
  • Thousands of classes & experiences
  • No expiration date
  • Instant e-delivery (or choose a date)
  • Add a personalized message
  • Lock in a price with the Inflation Buster Gift Card Price Adjuster™
Buy a Gift Card
gift card with the CourseHorse logo gift card with the CourseHorse logo
Loading...