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General Assembly
Upcoming Classes in San Francisco

(4.3-star rating across 2637 reviews)

General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.

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General Assembly

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Develop Your Authentic Personal Narrative with Passion

General Assembly @ 225 Bush St, San Francisco, CA

Full Course Name: Develop Your Authentic Personal Narrative with Passion and Purpose OWN YOUR Story is a hands-on workshop where you'll be coached in a methodology for crafting a personal brand story that incorporates both the logical—the head, and the emotional—the heart. Preparing to pitch to potential investors, prospective board members, hopeful interns or new hires? Walk away from this workshop with the skills to effectively convey the...

(2637) All levels 18 and older

LinkedIn Marketing 101

General Assembly @ 225 Bush St, San Francisco, CA

Designed for B2B marketers, entrepreneurs, and consultants, this workshop will walk you through LinkedIn's marketing platform. You will learn how to use your existing content and match that content to an audience.  You will also learn advanced techniques for leveraging your website audiences, CRM lists, and account lists. By the end of this course you should have the tools to build a full-funnel content strategy using multiple LinkedIn advertising...

(2637) All levels 18 and older

Selling for Early Stage Startups

General Assembly @ 225 Bush St, San Francisco, CA

No matter what space you’re getting into, it is competitive and your ability to sell will be critical. Companies typically focus on areas such as product, design, finance, marketing and operations - for good reason. Sadly, sales is not prioritized and it too often leads to their demise or dramatically stunts growth. Gone are the days of aggressive selling and pushing someone to say “yes” or buy a product. We’ll dive into the most effective...

(2637) All levels 18 and older
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Finding Your Dream Job

General Assembly @ 225 Bush St, San Francisco, CA

Have you been looking for a job and can’t seem to find one that fits? Do you long to make a meaningful contribution at your next job, but don’t know how to find the right one? Do you know how to talk about your experience and what you want next in a way that makes sense to others? Do you want to settle for a job that's not quite right? I hope not. In this class you will learn how to articulate exactly what it is that you want in your next job...

(2637) All levels 18 and older

Intermediate Adwords: Beyond the Basics

General Assembly @ 225 Bush St, San Francisco, CA

Running an ad campaign in Google Adwords is easy. Driving conversions and creating ads that are cost effective is more challenging. This Advanced AdWords workshop expands on the Adwords basics you already know to help make you more competitive, get a higher return on your ad spend and put power behind your campaigns. We will look at conversion tracking, dynamic ads, use of extensions to lower costs and increase click-thru, keyword optimization and...

(2637) Intermediate 18 and older

Designing for Conversion

General Assembly @ 225 Bush St, San Francisco, CA

Have an idea, product, cause or brand you’re trying to sell (and yes you’re selling it even if the word selling makes you cringe)? In this class you’ll learn about top strategic approaches – used by big brands and digital commerce players - that successfully drive connection and action. You’ll also practice applying these strategies to your own needs. Hint: It doesn’t feel like selling if it’s done well. Takeaways Confidence in...

(2637) All levels 18 and older

Disrupting Traditional Leadership

General Assembly @ 225 Bush St, San Francisco, CA

Do you have to give up your life and soul to be successful? How can you be in flow and enjoy the journey? Startups and small business often fail for one of two reasons: incorrect product-user fit, and/or failure to build and engage the right team to sustain business development and growth. Traditional business leadership models often leave you feeling like you need to find all the answers, drive the bus, change the tire and keep your eyes on the...

(2637) All levels 18 and older

Vision Board Workshop

General Assembly @ 225 Bush St, San Francisco, CA

In our busy lives, there is nothing more important than setting aside the time to think deeply about our goals and the steps we take to achieve them. Vision boarding is a process designed to help you set intentions for the year ahead and create a visual reminder to keep those intentions top of mind. Takeaways: Reflect on where you are in your career, your education, or your life in general and where you would like to go Get clear on your goals...

(2637) All levels 18 and older

Intro to Figma Workshop

General Assembly @ 225 Bush St, San Francisco, CA

This workshop introduces Figma, a collaborative interface design tool. You’ll build on your digital design skills and learn how to use styles, components, responsive design features, prototyping tools, and live preview - all within Figma itself. Figma is made for collaboration, so we’ll also learn how to build team libraries that can be shared across documents and team members. Takeaways Confidence in your ability to use Figma as an interface...

(2637) All levels 18 and older

Networking for Introverts

General Assembly @ 225 Bush St, San Francisco, CA

Do you feel anxious at the thought of networking? Do you wish you felt more comfortable meeting new people, but feel like networking is too quick and shallow for you to do it right? Do you feel misunderstood, coming off as unfriendly without meaning to? If this sounds familiar, then this workshop is for you. You’ll leave this class not only having a game plan for your future networking experiences, but also feeling more confident in yourself and...

(2637) All levels 18 and older

Representation Matters: DEI 101

General Assembly @ 225 Bush St, San Francisco, CA

Diversity, equity and inclusion is not apart from but a part of all of our jobs. It's not lost on us that we are in a time where companies recognize their practices are not always equitable and now they are making concerted efforts to ensure they reflect the communities they serve by building diverse, dynamic teams. For any business to function well, they must represent the users, customers and communities they serve while understanding how equity,...

(2637) All levels 18 and older

Experiment with Purpose Workshop

General Assembly @ 225 Bush St, San Francisco, CA

Having purpose is fundamental to cultivating a meaningful life because it connects you to your raisons d'être, things that matter deeply to you and give your life direction. People who feel connected to purpose report higher levels of psychological well-being, flourishing, hope, resilience and life satisfaction. Founded at Stanford University’s d.school, Project Wayfinder designs curricula to guide people toward building lives of purpose and meaning....

(2637) Beginner 18 and older

Intermediate Excel: Next Steps

General Assembly @ 225 Bush St, San Francisco, CA

The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs. Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one. Registered students will be...

(2637) Intermediate 18 and older

Introduction to Sketch

General Assembly @ 225 Bush St, San Francisco, CA

Want to know what Sketch can do? Need a boost to get started? In this workshop, you’ll gain an overview of Sketch, one of the fastest growing and most popular UX design tools on the market. You’ll become familiar with the UI. You’ll practice the basics of editing, navigating, native prototyping, exporting, and using symbols. Enough to get you started on creating demo-ready mockups. We’ll talk briefly about more advanced features such as...

(2637) Beginner 18 and older

Javascript 101

General Assembly @ 225 Bush St, San Francisco, CA

Expand your coding toolkit with the No. 1 language in tech. Step into the world of web development with General Assembly. During our JavaScript-focused workshop, see how it powers dynamic websites and applications through animations, drop-down effects, and more — and why it’s the No. 1 programming language in tech. Through a series of hands-on coding exercises, you’ll: Learn how to think like a programmer. Survey the JavaScript landscape...

(2637) Beginner 18 and older

Womxn in Tech: Prototype your Next Big Career Move

General Assembly @ 225 Bush St, San Francisco, CA

Are you where you want to be professionally? Are you lacking the clarity on what’s next for you in your career? Are you looking to transition into a new job or career but don’t know how? Join a group of like-minded women to help answer these questions and get clarity on your next big career move. We will explore creative ways to take the first important step, learn how to nail informational interviews and make decisions with more confidence....

(2637) All levels 18 and older

Womxn in Tech: Own it!

General Assembly @ 225 Bush St, San Francisco, CA

Are you looking for more recognition at work? Do you need help positioning yourself for a promotion or to pivot into a new industry? The first step to career advancement is to be your own best advocate and own it! This workshop is designed to help professional women get past self-limiting beliefs and to start acknowledging and communicating their unique contribution. Participants will be part of a small group of like-minded individuals where we...

(2637) All levels 18 and older

Advanced Excel: Beyond the Basics

General Assembly @ 225 Bush St, San Francisco, CA

The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...

(2637) Advanced 18 and older

Advanced Sketch For UX

General Assembly

We will discuss best practices and do group exercises that will help make the collaborative design process more efficient. Participants will learn most commonly used Sketch plugins from Github and have access to a full list of all plugins available for use in future projects. We will go through several in-class individual exercises to set up developer-friendly layouts, practice using plugins, and export CSS attributes. Takeaways We will explore...

(2637) Advanced 18 and older

Managing Expectations: Effective Communication Skills

General Assembly

The secret to a seamless working life? Managing Expectations with key stakeholders. The reason why so many of us find this challenging? We were never given the tools to communicate helpfully when challenges arise. Those who are consistently successful at work share the ability to communicate a solution-oriented mindset, leverage the buy-in of key stakeholders (internally and externally) and can use constructive communication skills to when it counts....

(2637) All levels 18 and older
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