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UC Berkeley Advanced Media Institute @ 121 North Gate Hall, Berkeley, CA
Most editors are self-taught – learning post-production skills while working projects. This approach to learning leads to solid, dependable workflows, but it’s easy to miss techniques, shortcuts, buttons and preferences that might dramatically speed up and simplify the creative work of the editor. If a particular feature never came up while editing, why learn it? It’s common to work harder than necessary to complete an edit because there isn’t...
UC Berkeley Advanced Media Institute @ 121 North Gate Hall, Berkeley, CA
This 2-day graduate level certificate workshop will guide you through the process of producing a short-form marketing video that can be used internally – within a corporation for training or “rallying the troops“, or externally to transmit a marketing message to the public. The course will show you how to convert a set of information (such as written reports, data and analysis, interview transcripts, etc.) into a short script from which to...
UC Berkeley Advanced Media Institute @ 121 North Gate Hall, Berkeley, CA
Large companies, non-profit organizations, leading media organizations, and governments around the world are using human centered design (or design thinking) to address some of their most challenging problems. By using a human-centered way of thinking, many of the most creative and innovative products and services in the world have been developed. In this workshop, led by Rey Duarte, IDEO trained facilitator, you will learn how to apply the IDEO...
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UC Berkeley Advanced Media Institute @ 121 North Gate Hall, Berkeley, CA
Data Visualization for Storytellers is a two-day, hands-on certificate program focused on communicating complex information with visually appealing charts, graphs and maps. Participants will learn to create clear and meaningful visualizations using publicly available data, tell stories with interactive maps, and create beautiful and effective graphs and charts. Audience Data Visualization for Storytellers is ideal for people interested in a rapid-paced,...
UC Berkeley Advanced Media Institute @ 121 North Gate Hall, Berkeley, CA
Your iPhone is able to shoot amazing high definition video, act as a basic editing suite, apply professional-looking finishes and then instantly distribute the material around the globe. Communication professionals, from journalists to social media acolytes, are now ditching bulky video kits to rely on Apple’s pocket rocket. The question, though, is how to overcome its inherent limitations and transform it into the ultimate ally. This two-day...
UC Berkeley Advanced Media Institute @ 121 North Gate Hall, Berkeley, CA
We have a new infatuation with audio podcasts and rightly so. Streaming audio has become easier to access, is readily available on mobile devices, and is now more personalized than ever before. This presents a huge opportunity for publishers, marketers, journalists, and communication professionals to connect with audiences via this “new” medium. In this two-day certificate course, Podcasting: Telling Stories in Sound,...
UC Berkeley Advanced Media Institute @ 121 North Gate Hall, Berkeley, CA
Empowering the next generation of multi-media storytellers. This intensive 2-week certificate course focuses on the storytelling and technical production of multimedia content for a digital, mobile-first audience. WHAT YOU’LL LEARN You’ll experience best practices for telling stories to an online audience—through social media, on the web and to a mobile audience. You’ll learn to engage with video, digital photography, audio recordings,...
UC Berkeley Advanced Media Institute @ 121 North Gate Hall, Berkeley, CA
Video storytelling is a quick paced skill based workshop that will have you producing high-quality, professional videos. The best videos will always be the ones that that grab your attention, make you think, make you laugh, or cry, or elicit an emotion – and make you want to watch till the end. Join us to learn best-in-class techniques for producing engaging videos for the web and on social media. A 4-day experiential...
UC Berkeley Advanced Media Institute @ 121 North Gate Hall, Berkeley, CA
Data is ubiquitous and the ability to analyze it reproducibly and at scale is crucial for businesses and nonprofits alike. The data analytics and visualization bootcamp is for those who’ve reached the limits of point-and-click software and are ready to explore the power of analyzing data with code. In today’s employment ecosystem, this is a key skill for professional data analysts. Course Overview In this data analysis and visualization workshop...
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