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Financial District Classes San Francisco, CA
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Introduction to Machine Learning
General Assembly @ 225 Bush St, San Francisco, CA
Machine Learning is quickly taking over the world of software. Every app is adding it to its feature set and every article seems to be talking about what it can do for us. And yet most people really don't understand what machine learning is, how it works or what it can do in the world of software. This class will teach you the basics of machine learning and give you a look into this technology. Takeaways What is the difference between an algorithm...
Insta Brands Killing it at Email Marketing
General Assembly @ 225 Bush St, San Francisco, CA
"Email marketing is dead. Don’t even bother, you only need social to engage your customers". Now that we’ve got those guys out of the way, let us show you how to build email to be the channel to reach and engage an audience with a minimum of work. In this hyper-connected world, social should play a huge role in your marketing, but the perfect structure is to use email as the powerhouse through which you convert sales and re-engage your advocates....
Instructional Design Workshop
General Assembly @ 225 Bush St, San Francisco, CA
Are you interested in instructional design or training? Would you like to design learning experiences or develop courses in the technical or corporate learning space? Do you want to expand your professional toolkit? Or are you interested in exploring a career change? If so, then this workshop is for you! This highly condensed, intensive workshop will introduce you to the realm of instructional design in the business world. You will learn the basic...
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Educational Technology Workshop
General Assembly @ 225 Bush St, San Francisco, CA
Are you interested in education and technology? Curious about how technology is changing classroom education? Would you like to expand your professional toolkit? Or maybe are you interested in exploring a career change? This intensive workshop will introduce you to the emerging world of educational technology. As more tech tools (software, hardware, Internet-based platforms) are being integrated into the classroom, educators & technology specialists...
Introduction to Content Strategy
General Assembly @ 225 Bush St, San Francisco, CA
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive)...
Speaking to Engage:Be a Better & Funnier Public Speaker
General Assembly @ 225 Bush St, San Francisco, CA
Learn Comedy Habits to be a better public speaker, consistently funnier and help rid the world of boring presentations! Top business speakers are using humor. They are developing laugh lines using the same process as comedians. You don't need to be a natural comedian to get laughs. This courses teachings, as referenced in Inc, Forbes, Fast Company, Lifehacker and featured by Prezi as one of the 5 best online training courses for presenters,...
Introduction to Adobe Illustrator
General Assembly @ 225 Bush St, San Francisco, CA
Ready to improve the appearance of any illustration? Take your creative concepts from sketches to vector illustrations with Adobe Illustrator, the industry-standard vector graphics software, a go to for designers and illustrators for visual design, logo marks, illustrations, & typography. The focus will be on step-by-step instruction leading students through the most important tools and concepts in Illustrator. Takeaways: Creating illustrative...
Introduction to Google Analytics
General Assembly @ 225 Bush St, San Francisco, CA
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll...
Brand Strategy Workshop
General Assembly @ 225 Bush St, San Francisco, CA
Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...
The Stack: A Non-Programmer's Guide to Web & Mobile
General Assembly @ 225 Bush St, San Francisco, CA
Understanding the Stack: A Non-Programmer's Guide to Web and Mobile Programming Learn to talk the talk without walking the walk. This class is for people who want to speak intelligently about tech. Whether you're recruiting developers, a first-time product manager, or simply want to work in a tech startup, you need to know what is happening in the engineering department. This workshop will provide an overview of the latest web and mobile technologies,...
Customer Journey Mapping
General Assembly @ 225 Bush St, San Francisco, CA
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable...
Community Management Workshop
General Assembly @ 225 Bush St, San Francisco, CA
What does it take to grow a successful community that will benefit your company’s marketing campaigns, customer service, and products? By mastering the fundamentals of community management, you’ll be able to create a culture that enables you to easily convert members into product contributors and evangelists. In this workshop, you’ll learn the tools and strategies that you’ll need to build a great community around your company. You’ll...
Front-End Crash Course: HTML and CSS
General Assembly @ 225 Bush St, San Francisco, CA
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs. Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one. Registered students will be...
Excel at Excel: Getting Down the Basics
General Assembly @ 225 Bush St, San Francisco, CA
The Excel at Excel workshop is designed for students who are relatively familiar with other office productivity software, for example Microsoft Word. (The students who succeed the most are comfortable using a computer and navigating around desktop programs on their own). It introduces a range of Excel topics giving students a taste of the potential that can be achieved with Excel. It touches briefly on everything from navigation and layout to using...
Talk Like a Programmer
General Assembly @ 225 Bush St, San Francisco, CA
Learn to talk the talk without walking the walk. This class is for people who want to speak intelligently about tech. Whether you're recruiting developers, writing marketing copy, a first-time product manager, or simply want to work in a tech startup, you need to know what is happening in the engineering department. The instructor will cover web oriented tech vocabulary from A-Z. You will leave this class knowing the lingo and having a clear understanding...
Visual Design 101
General Assembly @ 225 Bush St, San Francisco, CA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...
How to Become: Overcoming Fear and Imposter Syndrome
General Assembly @ 225 Bush St, San Francisco, CA
Fear and feeling like an imposter can be paralyzing, but with some help - both emotions are a mindset that can be overcome. It takes an understanding of what triggers these emotions, acknowledging your feelings, and learning the tools to maneuver through the emotions. This workshop will help you believe in yourself, and create a new determination to change your mindset. Takeaways Learn how to change your mindset. Learn what triggers emotions....
Bring Out Your Inner Leader: Beyond Imposter Syndrome
General Assembly @ 225 Bush St, San Francisco, CA
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs. Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one. Registered students will be...
Leading Through Uncertainty: Beyond Your Inner Critic
General Assembly @ 225 Bush St, San Francisco, CA
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs. Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one. Registered students will be...
Using Typography to Improve Design and User Experience
General Assembly @ 225 Bush St, San Francisco, CA
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs. Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one. Registered students will be...
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