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Design Thinking For Innovation

  • Beginner
  • 21 and older
  • $765
  • 121 North Gate Hall, Berkeley, CA
  • 7 hours

Start Dates (0)

  • $765
  • Graduate School of Journalism @ 121 North Gate Hall, Berkeley, CA 94720
  • 7 hours
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Class Description

Description

What you'll learn in this design class:

Large companies, non-profit organizations, leading media organizations, and governments around the world are using human centered design (or design thinking) to address some of their most challenging problems. By using a human-centered way of thinking, many of the most creative and innovative products and services in the world have been developed.

In this workshop, led by Rey Duarte, IDEO trained facilitator, you will learn how to apply the IDEO (the leader and founding company of design thinking) methodology for Design Thinking as a creative approach to problem solving, and innovation when developing new products, services, and experiences. This one-day workshop is a hands-on, interactive learning and doing experience on design thinking .

As an active participant you will learn the process of design thinking and be able to apply this to innovation within your organization or on a personal  project or problem you would like to solve.

Participants will engage in the three major aspects of design thinking: inspiration, ideation, and implementation.  

Takeaways from this one-day workshop:
  • how design thinking applies to services, products or customer experiences
  • developing creative methods for conducting people-centered research
  • how to frame a design challenge that address a problem in your industry or organization
  • applying the process for generating lots of user-centered ideas
  • prototyping ideas cheaply and quickly
  • how to iterate quickly on your ideas with user feedback
  • creating a roadmap for applying design thinking to a project or challenge you’re working on
Who Should Attend?
Entrepreneurs, visionaries, and anyone interested in a new approach to problem solving, creativity and innovation.

Requirements & Prerequisites
  • This is an introductory course; no previous experience is required.
  • Proficiency in English (instruction is delivered in English)

Refund Policy

Cancellations must be received in writing by email to [email protected].

  • Cancellations made up to 16 business days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee.
  • We are unable to refund any fees for registrations canceled within 16 business days of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
The school reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of the school. In the event that an instructor or the school needs to cancel at the last minute, students will receive a refund less a 5% non-refundable registration fee.

We will advise applicants at the earliest opportunity of changes to schedule program. We are not responsible for travel fees, or any expenses incurred as a result of canceled programs.

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UC Berkeley Advanced Media Institute

​Berkeley Advanced Media Institute is the world’s premier center for digital media workshops and custom training programs. Career professionals from around the world choose Berkeley Advanced Media Institute’s programs to gain valuable insight and skills in digital media content production, multimedia...

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UC Berkeley Advanced Media Institute

UC Berkeley Advanced Media Institute

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