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Google Analytics for Beginner:Key Concepts & Quick Wins is unfortunately unavailable

Google Analytics for Beginner:Key Concepts & Quick Wins

at General Assembly - Online

(2652)
Course Details
Price:
$99
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Location:
Online
Online Class Livestream
San Francisco, California
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Freddie Blicher

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this google analytics training:

Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue?

That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty.

This class is perfect for marketing strategists looking to improve the performance of their websites.

You’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Takeaways:

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, and dashboards
  • Create automated alerts and scheduled reports
  • Learn to identify exceptions and surface actionable insights
  • Export data for further analysis in Excel
  • Design useful charts for sharing with colleagues or clients

Preparation:

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Participants who have access to a Google Analytics account will be able to follow along in their own accounts as well as explore the different configurations, settings, and activities recommended during the class
  • You do not need to have a Google Analytics account in order to attend this class
  • Please watch this Welcome to Google Analytics for Beginners video (3 min total)
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • This class will occur completely online using Zoom
  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches
  • Each individual class participant must have purchased a ticket


School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program.

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