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Advanced Social Media Strategy

at General Assembly - Online

(2652)
Course Details
Price:
$40
Start Date:

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Location:
Online
Online Class Livestream
San Francisco, California
(Map)
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Karen P’ng

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this social media class:

In this workshop, for people and businesses already working with social media, you’ll be taken through a step-by-step methodology that will guide your efforts to develop an actionable social media strategy for your business or organisation.

You’ll learn how to structure your social media efforts with a strategy which is right for your business, extend your business values, culture and business needs into content, target your audience using the platforms that are right for your audience and assess your social media for success to make sure your business goals are being met.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways:

  • Learn how to develop and implement a social media strategy
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator
  • Define and track the KPIs most relevant to your business
  • Identify which platforms to use for your business
  • Explain the difference between publishing, listening, and reporting tools
  • Create a weekly content calendar for your business

Preparation:

  • Experience using social media platforms like Facebook, Twitter, and Instagram.
  • In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.



School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Reviews of Classes at General Assembly (2,637)

School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program.

Since their founding in 2011, GA has graduated...

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