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Whether you’re being interviewed by a reporter or pitching your startup, learn how to develop a solid narrative and answer tricky questions. These skills will come in handy well beyond press interviews — use them when you’re speaking on a panel, interviewing for a new job, or presenting to colleagues or investors. Takeaways Develop a messaging...

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. ...

This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic...

Capture your audiences on social media by gaining a key understanding of the differences across all social platforms and how to best use each. In this workshop we’ll discuss audience types, engagement rates, content strategy, social media mapping, and other key factors to making your platforms stand out from the crowd. Takeaways You’ll walk...

Resume & Linkedin Fundamentals: Telling Your Professional Story The average time recruiters spend reviewing your resume is 6 seconds. Yes, 6 seconds. And LinkedIn? 94% (maybe more) of recruiters vet candidates using LinkedIn. So, what does this mean for you? You need your Resume and your LinkedIn Profile to be strategically crafted when you’re...

In this workshop, for people and businesses already working with social media, you’ll be taken through a step-by-step methodology that will guide your efforts to develop an actionable social media strategy for your business or organisation. You’ll learn how to structure your social media efforts with a strategy which is right for your business,...

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media...

Instagram continues to dominate the social media landscape and just recently hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Masterclass, you will learn the ins and outs...

Geared for marketers, start-up founders, or people building companies via social media, this workshop will share the latest trends in social marketing and strategic tactics to build an integrated community. You will leave with an understanding on how to set objectives, how to develop an integrated social media strategy and how to measure success on...

Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced,...

Whether you have experience in social media or are looking to get started for the first time, this workshop will put you on the fast track to honing your social media skills. In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Are you ready to learn the tricks,...

Designed for B2B marketers, entrepreneurs, and consultants, this workshop will walk you through LinkedIn's marketing platform. You will learn how to use your existing content and match that content to an audience.  You will also learn advanced techniques for leveraging your website audiences, CRM lists, and account lists. By the end of this course...

Social Media is not just about conversation - it's also about marketing, buzz, and building your business. Whether you know nothing, just a little, or even a lot about Social Media, this class will empower you to leverage social media for marketing to its fullest potential. Social Media marketing is all about building strong relationships between you...

Social media can be a great tool for artists to generate interest in events and classes, and even produce art sales.  Students will learn best practices for using social media to promote their arts practice and connect to new audiences.  Bring note-taking materials and your questions, as well as business cards to share.