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Storytelling Power: Secrets for Exceptional Comm.

at American Management Association - UNION SQUARE

Course Details
Price:
$2,545
Start Date:

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Location:
UNION SQUARE
780 Mission St
Btwn 4th & 3rd Streets
San Francisco, California 94103
(Map)
Description
Class Level: All levels
Age Requirements: 21 and older
Average Class Size: 20

What you'll learn in this communication skills training:

Storytelling Power: Secrets for Exceptional Communication

Great stories can move mountains. The best storytellers have the power to persuade people to get behind an idea and give it their total support. Yet the ability to relay a story that people can connect with, are persuaded by and feel passionately about is a rare skill. This seminar will show you how to craft engaging and motivating stories that can spark commitment and passion throughout your organization—and grow your professional influence. Get ready to create your most inspiring messages and convey them with true conviction.

Who should attend

Business professionals at all levels, including salespeople, marketers and anyone looking for an innovative and fresh way to stimulate and engage others, in order to get the outcomes they want.

How you will benefit

  • Use compelling stories to appeal to listeners’ emotions and drive your points home
  • Relay information in an experiential manner for greater impact and understanding
  • Make a more powerful impression in meetings and presentations
  • Win over, influence and gain the trust of clients, customers and colleagues
  • Engage listeners with stories that naturally lead them to reach the conclusions you want them to reach

What you will cover

  • Developing the mental agility to alternate between objective (facts) and subjective (storytelling)
  • Building a bridge of trust with your listeners to carry your facts, proof and benefit messages
  • Learning six kinds of stories: who I am, why I am here, my vision, my values-in-action, teaching and I know what you're thinking
  • Practicing the six principles of how to construct a story: developmental logic, oral language, intention, imagery, participation vs. control and point of view
  • Developing, testing and telling stories that suit the situation

Outline

Learning Objectives

  • Tell the Story Like You Speak–Natural and Relaxed
  • Make It Personal and Easy To Relate To
  • Keep It Concise–Omit Unnecessary Detail
  • Be Honest and Transparent
  • Tie the Story To the Purpose of the Event

Leadership Through Storytelling

  • Identify the New Methods of Leading Through Storytelling
  • Describe How to Lead Through Leadership Storytelling
  • Describe the Differences Between Impact and Influence

Designing a Strong Story

  • Apply the SPAR Model of Storytelling
  • Practice the Techniques for Storytelling

When and How to Use Storytelling

  • Identify When to Use Storytelling
  • Describe the Elements of How to Tell a Story

Story Origin Resources

  • Identify Where Stories Come From
  • Describe the Six Types of Stories

Storytelling Hints

  • Identify the Best Practice Hints For Being a Good Storyteller
  • Describe the Advantages of Storytelling in Leadership

Putting It All Together

  • Create a Story Using My Story Grid
  • Create Future Repository of Stories Using All Learned Tools


Still have questions? Ask the community.

Refund Policy
Transfer, Cancellation and Refund Policy:

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your program. If you provide AMA with less than three weeks’ notice, or fail to attend, you will be liable for the entire program fee. 

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can. Therefore, please email CourseHorse.

Pricing, Offers, and Discounts Policy:

AMA-delivered programs are eligible for AMA member pricing, GSA pricing, special offers, and discounts as applicable, according to the terms of the specific pricing, offer and/or discount. Third party-delivered programs available through AMA and Express Skills courses are excluded from all discounted pricing, offers, and discounts offered by AMA, including but not limited to AMA member pricing, GSA pricing, AMA Seminar Savings Pass redemptions, AMA SLS Contract pricing, AMA Annual Pass/All-Access Pass, and complimentary registrations of any type.

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School: American Management Association

American Management Association

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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